Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.
Webbiquity SMM
OCTOBER 13, 2010
Your PR team was aware of most of these as it often had a hand in generating those placements. Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. Until fairly recently, keeping track of your organization’s online presence was relatively easy.
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Adam Sherk
DECEMBER 2, 2009
Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. A shared Google Doc is a workable option for team collaboration. But the same general approach applies to any industry. So that’s a good group of tools to get you started.
Waxing UnLyrical
JULY 15, 2011
I found out about Chad’s approach to influencer initiator outreach because I was one of around 40 people his team reached out to via a Twitter direct message, invited to attend the first “initiator night&# for Oklahoma!, They use Vocus to monitor “buzz.&# which just opened its public run and runs through October 2.
Convince & Convert
JULY 9, 2013
In addition to talking to your sales teams and your buyers themselves, there is a lot of detective work that you can do online. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.
Webbiquity SMM
MAY 3, 2011
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Like Elise Segar and Cheryl Burgess, Lisa is a star of the #Lebronians team. allimooney.
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