Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Team 206

UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

URL 86

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Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc.

URL 142

Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow?

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog.

Team 150

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk New York Times Plans to Implement Permanent Redirects on IHT.com URLs by Adam Sherk on May 15, 2009 For anyone who’s been following the story of the shutting down of IHT.com and the migration of International Herald Tribune content to the New York Times Global Edition , there has certainly been criticism over the lack of permanent redirects from the old IHT.com URLs to the corresponding new URLs on NYTimes.com.

URL 100

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. We had the pleasure of chatting with Pinterest team members Aaron Ru and Leon Lin about how to use Pinterest for business.

Team 114

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?

Issues 100

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). UNRELATED SIDE NOTE Right after I published this post I noticed a mistake with the URL, so I immediately re-published with a different URL.

SES Chicago 2009 Video: Were you naughty or nice?

Firebelly

Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene.

Video 130

Social Media Attribution with Oktopost & Bizible

Oktopost

The attribution touchpoints available in Bizible are mostly based on website and Salesforce events: for example, website users visiting a tracked landing page or your sales team logging a call with a customer or prospect.

URL 100

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

One idea is to hold Story takeovers, which basically means giving certain team players or employees access to your official Instagram page. Another thing worth mentioning is that you can add your URL to your Instagram Stories as well. Guest post by Natasha Ponomaroff.

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6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

Your awesome team was involved. It also supports visual campaigns which are great: You can share on your social media channels immediately and then schedule to share the same URL in a couple of weeks again using a unique image. You have invested in that content.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. HootSuite is popular with editorial teams because it offers good all-in-one functionality without being overly complicated. Buffer for Business is good for larger teams.

[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

The theme is well-supported and allows my team to design sites that all look different, but are built on a stable, easy-to-maintain platform. Configure Autoptimize to work with your site – I highly recommend this guide, put together by the MediaVine team on how to use Autoptimize.

How to Work With Designers to Design Your Blog

ProBlogger

Your brief should also include URLs of example websites you like and the specific parts of the sites you want to emulate on your blog. Blog Design blogging teams contractorsThis guest post is by Rob Cubbon. Psychologists have long been aware of the halo effect —a situation in which our judgment of a person’s character is influenced by our overall impression of them. The same is true of websites. Rightly or wrongly, we judge a website first and foremost by the way it looks.

13 of the Best Free Social Media Management Tools

Later

We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic. But one of the real benefits of Canva is that it’s available on desktop — making it easy to share with the team and to make edits in one central location.

How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

But which one is right for your team? If you need to get your team on board, you could end up spending several hundred dollars extra each month. Sprout Social can also pretty expensive if you’re managing your social profiles as a team because they charge per user.

Create Facebook Pixel Events for Time Spent

Jon Loomer

A member of my team did this for me using Google Tag Manager. Instead of “All URL Traffic,” select “Block Tracking” under Custom Events. Instead of “URL,” select “Event Parameters.”

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

It’s as simple as sending a project dashboard on a regular basis to a broader team. By more frequently communicating what you’re working on, you will increase the visibility of yourself (or your team) and the projects you’re working on. Determining Your Broader Team.

How To Simplify Content Promotion with the Twitter Leapfrog Method

SocialFish

Talk to your sales and customer service teams to understand the most common questions or concerns they hear from customers. After identifying the top 10 articles that pop up, sign up for an account on BuzzSumo, and plug each of these URLs into the BuzzSumo search bar.

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A member of my team did this for me using Google Tag Manager. Instead of “All URL Traffic,” select “Blog Tracking” under Custom Events. Instead of “URL,” select “Event Parameters.”

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Collaboration tools for teams. If you work on your social media marketing with a team, collaboration tools can come in very handy. Agorapulse lets you add multiple people to your team and you can assign content to them. Guest post via the remarkable Lilach Bullock.

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Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Use this social media marketing checklist to remind you of what to include in every post your team publishes. Work with your team to create a library of images and videos for your brand. Include videos and photos from brand photoshoots and graphics designed by your team.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed.

Sites 284

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

We’ll hear from expert social marketer, Rob Brooks, who will show us how his team puts this strategy into practice for The University of Newcastle, Australia. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Team 69

Here’s How to Use The New Facebook Post Options

agora pulse

Rather than uploading images from your files, you actually connect it to a website URL to pull the images. It is important to note that you do not only have to enter the primary URL of a page. You can also add the direct URL to the set of images you want to feature.

How to deal with Gmail’s new Promotions Tab

SocialFish

From the get-go, our entire Dev team signed up to kick the tires. url” – a direct link back to your website. url/googlePlus” – a link to your Google+ page, which scrapes the sender image.

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How to Boost Your Digital Marketing Productivity

Razor Social

For me and my team, that tool is Agorapulse. Like a true digital project manager , you’ll create a plan that includes: Project Goals (your digital marketing goals) Budget Team members Tasks Deliverables Milestones Timeline. Get a team management tool.

What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

In fact, if we look at the number of URLs in each of the top 10 ranking positions, and compare our August data with our May data, here is what you see: You can see a clear shift of Wikipedia from the first five results toward the bottom five results. percent of all the URLs.

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

It isn’t producing leads and they would rather redirect the budget to the sales team.”. Create customized URLs for every landing page, video, or web page you are linking to. You can easily do this using the Google Campaigns URL builder which is effective and (more importantly) free.

ROI 127

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

It isn’t producing leads and they would rather redirect the budget to the sales team.”. Create customized URLs for every landing page, video, or web page you are linking to. You can easily do this using the Google Campaigns URL builder which is effective and (more importantly) free.

ROI 127

Demystifying the Technical Side of Social Media

Razor Social

And even if you have someone on your team dealing with the “technical stuff” you still need to understand everything what’s going on under the hood. By adding UTM parameters to the URL! You can add UTM parameters to a URL with the help of Google’s Campaign URL Builder.

Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Click on a URL with an error and then the “Linked from” tab to get a list of pages that are linking to it.

Firebelly Is A 2013 TechPoint Mira Awards Finalist

Firebelly

I’ve included a video message for those of you who’d rather watch than read: [Video URL: [link] ]. Our team is just that – a team.

URL 235

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss cid=top-stories) results in the same piece of content existing on multiple URLs – in some cases quite a large number of URLs. The canonical URL tag is a good way to mitigate this issue.

Sites 103

How Social Media Transformed a Nonprofit Medical Professional Society

SocialFish

A little excerpt: Most important, ASN’s communication team gathered as much data as possible. The team gathered data on what other groups were doing, as well as statistics on ASN’s own efforts. For example, we began using the URL shortener Bit.ly Just came across a GREAT post by Jennifer Young, who recently interned at the American Society for Nephrology. Read her analysis of their social media efforts here.

Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Although most of your boards are likely to be public, you can create secret boards that your team can use for planning. Pins include an image or a video, a title, a description, and a URL. You can check revenue each month, each quarter, or throughout campaigns to meet your team’s goals.

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g. While on Facebook, the page URL shown to users in the browser changes radically depending on how it was navigated to.

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How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

It’s as simple as sending a project dashboard on a regular basis to a broader team. By more frequently communicating what you’re working on, you will increase the visibility of yourself (or your team) and the projects you’re working on. Determining Your Broader Team.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). You can also use Google+ Ripples to examine shares and comments for a specific URL or Google+ post and see how it spread.

33 Personal Blogs of Startup Marketers We Love

Buffer Social

URL: https://hitenism.com/. URL: [link]. URL: https://www.linkedin.com/today/author/0_3FcqobhwbJ3bDC5DBkHOAW. URL: [link] and [link]. URL: https://medium.com/@meseali/ and [link]. URL: [link]. URL: https://www.matthewbarby.com/blog/.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

It’s as simple as sending a project dashboard on a regular basis to a broader team. By more frequently communicating what you’re working on, you will increase the visibility of yourself (or your team) and the projects you’re working on. Determining Your Broader Team.