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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

For instance, Abbey teamed up with the airport’s dining partners to offer influencers hosted dining experiences, including a complimentary meal in exchange for social media coverage. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. A picture is worth a thousand words.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

CST to engage with Team Sprout and our broader Sprout Community. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 25, 2017: Motivating Co-workers to Submit UGC. January 4, 2017: Maintaining a Social Media CRM.

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. Surprisingly I still see and hear from CMOs who still are focused on the follower count metric and internal teams that are still reactively building strategies around it.”

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Always be sure to check the social platforms promotion guidelines and with your legal team to ensure your sweepstakes is FTC compliant. . Look at your calendar and see if any upcoming events make sense for your brand.