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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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7 Creators On The Systems That Support Their Content Creation

Buffer Social

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It also relies on a well-structured and often-overlooked powerhouse – Systems. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation?

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TikTok Launches New Notification System to Help Creators Understand Video Removals

Social Media Today

TikTok has announced a new notification system which will provide more insight into moderation decisions.

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YouTube Provides New Overview of How its Video Recommendation Systems Work

Social Media Today

YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.

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How to Create a Video Funnel with Facebook Ads

Jon Loomer

There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.

Video 194
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Facebook Launches New Hosting System for Music Videos, Which Could Give Facebook Watch a Boost

Social Media Today

Facebook is launching a new program designed to lure more musicians to post exclusive video clips to the platform.

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Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content

Social Media Today

Pinterest has published a new overview of improvements to its feed ranking system, which also includes notes on its increased focus on video.

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