Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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Trending Sources

Free white paper: key trends of 2013

Sherrilynne Starkie

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

The State of Community Management 2014


Additionally, this year’s research dives in to the eight competencies that The Community Roundtable considers critical to community success and identifies how best-in-class communities (the top 20% in terms of maturity) perform relative to the survey as a whole.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ).

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Inbound Marketing Is Rising [Infographic]


Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Tweet Marketing has come a long way.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.”

Understanding Social Media ROI Cycle


and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns.

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Community Manager Appreciation Day: 5 Must-Reads


And for an even deeper dive into the data keep scrolling for the white paper. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Realignment #3: From Passive Knowledge to Collaborative Discovery


Read case in this free white paper. Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside.

Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Slideshare is a home for sharing presentations and white papers online. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. helps users manage customer service at scale on Facebook and Twitter.

Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. Content marketers like to think we are important.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

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Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications


My friend David Neff has written an excellent white paper about Bitcoin for PwC. PwC commissioned an online consumer survey to gather awareness, attitudes and behaviors about Bitcoin.

Multichannel Marketing For Nonprofits


Data from Blackbaud White Paper on Multichannel Giving. when combined with other channels, the Nonprofit Social Network Survey found. This is the first post in a series provided for SocialFish by Artie Patel of , a tool I’m currently checking out.

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. You can read the full white paper on Telligent’s website. You can also download the white paper [.]

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9 New Social Media Statistics and What They Really Mean

Convince & Convert

It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over.

Best Practices for Association Microsites


This is a guest post by Andrea Bona , of One Orange Feather, on their great survey of associations’ use of microsites. Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

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The Ultimate LinkedIn Lead Generation Guide

Sprout Social

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Surveys, polls, and feedback: Ask your customers what they want. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas. Learning how to write a newsletter is relatively easy.

This Week in Social Media – 8/7/2013

Social Media Marketing

Surveys and third party research are falling, with social data and the interrelation of online channels up.

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Just launch a press release with survey results? Image via

The Corporate Social Media Summit 2011


To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Survey Results. The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Post by Adi Englander.

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

” During and after the webinar, you will collect other data from online polls and surveys. Post-Webinar Survey. Another data point for evaluating life cycle intelligence is to have attendees fill out a short survey that can be completed as they log off the webinar.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). The following is a guest post by Eleonora Israele.

Selling is Dead - Free is the Newest Trend

Stay N' Alive

Step 2: After attracting a wide audience through step 1, take your website to the next level by adding reports based on surveys, white papers or long how-to articles, top 10 lists, and micro events like live webinars or live interviews (videos are power). Note from Jesse: I've always been impressed by the work of Mike Stelzner.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here. by TomPick and guest blogger Maria Verven.

15 Key Facts about Content Curation

Writtent Blog

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Only 5% of the marketers worldwide surveyed in their annual report never share other organization’s content, while nearly ?

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.