Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. Social Media Case Study Results. We also conducted a Facebook Brand Lift study during the course of the campaign. Our team had a lot of fun working on this campaign!

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

And this project reminds me why as I watched my team leverage their talent to amplify The Harmony Project’s mission. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whaling

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love.

Team 83

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 117

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012?

How To Get Your Team To Create More Consistent Content

Convince & Convert

A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow. Seek Team Buy-In First. It was a victory for the whole team.

Team 153

Meet Team Sprout: Katy, Office Manager

Sprout Social

From welcoming visitors to knowing everyone’s name to maintaining our ridiculously well-stocked snack room and fridges of LaCroix, Katy is one of the operations team managers who keep our space and team in top shape. Say hi to the ops team! Team Sprout

Team 110

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 102

Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. About the study. -

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2013 B2B Marketing Priorities [Study]

Cody Ward

The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales.

Study 171

Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa.

Team 129

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays

The Realtime Report

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays.

Study 99

Case Study: The Local Stories Project

Mindjumpers

Here, journalists with expertise in finding material for the local community are selecting and creating the local stories in collaboration with NPR’s editorial coaching and development team. Last week we discussed the importance of Local Social Management.

How to Create Your B2B Dream Team

Convince & Convert

You need to build the best team you can, or risk it all by having mediocre talent reflect poorly on your brand. For B2B brands such as design or ad agencies, executive recruiting firms, law firms, or consultancies, company culture is a very important aspect of building a great team.

Team 91

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. SocialZoomFactor · Marketing Your Business in the New Normal.

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. SocialZoomFactor · Marketing Your Business in the New Normal.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

I love how focused each study is on real data that is not skewed to fit a preconceived idea. Team meetings involve cappuccinos as strong as we’d like our brand to be #punintended. We’re always excited to hear from clients whose work life has been transformed by Agorapulse.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

I love how focused each study is on real data that is not skewed to fit a preconceived idea. Team meetings involve cappuccinos as strong as we’d like our brand to be #punintended. We’re always excited to hear from clients whose work life has been transformed by Agorapulse.

Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. I graduated with a Studio Art and Communication Studies degree from the University of Iowa and wanted to move to Chicago, where a lot of my friends were.

Team 68

Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing.

Team 203

The 6 Ways to Organize a Content Team

Convince & Convert

The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1. Digital Content Team. Dedicated team that produces all online and offline content and creative. Channel Teams.

Team 121

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I love this case study because it really demonstrates the value of authenticity and natural storytelling.

How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

In order to get your executive team in line with this method of blogging, here’s what they have to do. Share an editorial calendar with topic ideas that anyone on the executive team can claim. Don’t wait for your executive team to come to you with a finished product.

Team 146

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. My #cognitivedress would not have been possible w/out this team of heroes from @IBMWatson !

Team 104

Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Convince & Convert

Social Media Case Studies Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Facebook and Walmart started working closely together on the campaign back in October, and a Facebook team was in place for the weekend after Thanksgiving – answering questions, delivering reports and compiling statistics on the success of the mobile ads.

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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

Team 114

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

Boners BBQ: A Study In How To Hate Your Customer

Waxing UnLyrical

Hooters, every single professional sports team that employees cheerleaders, you name it. Boners BBQ: A Study In How To Hate Your Customer. This isn’t going to be another deconstruction of the awful PR and social media job done by Boners BBQ in Atlanta recently.

Study 187

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

You can get the details from the study itself but I wanted to point out a couple things that caught my attention. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 171

Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring. Related articles you may enjoy: Case Study: Britney Spears on Twitter.

Case Study: Britney Spears on Twitter

Ari Herzog

She doesn’t @ reply to followers often, preferring to broadcast her activities (usually via her social media team) but you can see why it’s successful. Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter.

How to Create Assets Your Sales Team Will Actually Use

Convince & Convert

The sales side may see marketers as creative types who don’t have an eye on the bottom line, and marketers are sometimes tripped up by the sales team’s focus on living quarter-to-quarter. The goal of your team is to create content that can be applied to many, many sales conversations.

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CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. I recently purchased a ticket to fly from Boston to Denver over Columbus Day weekend.

How to write a social media case study (with template)

Sprout Social

Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. Writing and publishing case studies is time intensive but straight forward.

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you!

Study 114

Facts About Consumer Behaviour on Twitter [Study]

Mindjumpers

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. But some interesting facts were revealed from this new study about how do consumers interact with brands on Twitter, which can prove valuable.

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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Need us to help train your team? Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.