Get Your Account Verified on Twitter
OCTOBER 13, 2016
Getting a verified Twitter account is easier than it seems. Social Media Networks Social Media Tips and Tricks Twitter strategy TwitterFollow this guide to getting your own account verified.
11 Effective Twitter Strategies for Brands
JULY 14, 2012
Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.].
20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
Convince & Convert
JANUARY 25, 2017
What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. Twitter. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies. Twitter Demographics. Twitter Age & Gender Demographics. Instagram. LinkedIn.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc. some things do get better with time.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
10 Commandments for Twitter
JUNE 30, 2013
Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Place a Facebook/Twitter/Instagram logo on your blog. reporting is greater on Twitter than other networks). I can relate.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Use these these five helpful Twitter tools and strategies to build upon what you have already established. App cards.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Maybe this week they’ll be all over Twitter. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out. Phrases like: Ping me if you need me! How can we be more innovative ? Cheers!
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest?
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. In addition to self-auditing yourself, ask yourself, “How much time, energy and strategy did I really invest to make this platform worth it for me?” Tip 3: Use a content grid to map out your strategy. Yes, it can happen!
Six essential shifts in social media strategy
JUNE 8, 2012
Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. View more presentations from Dave Fleet.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers! –Sean.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. Do you need some help to get started with your social media marketing plan?
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Automated responses, particularly on Twitter are quite common, though not always accurate. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. Followerwonk is a Twitter analytics tool. It analyzes your Twitter account to give you a host of useful insights which tell you how your Twitter marketing efforts are paying off.
Twitter Update: Twitter Rolls Out New Profile Redesign
APRIL 11, 2014
Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. Here are the changes and details you need to know to make your new Twitter Page dazzling: 1.
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Here’s a list of Twitter chats to browse.
Social Media Strategy Template
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. Meritus Media Inc., Map the brand’s social graph.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
In the coming year, expect to see Facebook, Instagram and Twitter to be treated (and referred to) as more of a news platform and less of a personal network for users. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy.
How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy
AUGUST 23, 2015
But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. When you run a Twitter ad, regardless of whom you target, Twitter will provide a list of additional audience interests shared by the people who saw and might have engaged with your ad. Step 1: Set Up a $5 Twitter Ad.
5 Keys toward Creating a Killer Twitter Audit
FEBRUARY 23, 2017
Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. Like all your communication channels, Twitter needs to represent your brand’s mission and values. What’s often left out of a Twitter audit is direct messages (DMs) with your followers. Probably so.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. Learn How Fans See Your Brand. Enter Tweet Jukebox.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. You want to follow my thoughts on digital strategy , blogging, and internet best practices. Twitter in 2013. I intend to start the new year with a to-be-defined strategy on who to follow and why. Facebook in 2013. Need help?
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
When it comes to niche products and services, you will need customized marketing strategies. Promoting businesses on social media such as Facebook and Twitter is huge these days. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Today’s strategies are no longer reliant on rules.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
There are various ways to do this, the easiest and cheapest of which is to set up Facebook and Twitter lists. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition.
10 Twitter Tools You’ll Actually Use
MARCH 7, 2017
Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them.
Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.
Think Like a Television Network to Create a Winning Social Media Strategy
Convince & Convert
MARCH 8, 2017
For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Your social media strategy should adopt the same approach. Social Media Channel Strategy Example (and Downloadable Template). Objectives. Audience(s). Shows.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. The post Overhaul Your Social Media Marketing Strategy with These Basic Approaches appeared first on SocialFish.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Make More Than One Twitter Feed. If thats the case for your company, consider establishing more than one Twitter account.