Sports and Social Media-What have We Learned?

Direct Marketing Observations

How bout the YouTube video of athletes behaving badly? athletics SEO/SEM amateur athletics social media sports

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Funny YouTube Videos.

Trending Sources

Sports and Social Media-What have We Learned?

Direct Marketing Observations

How bout the YouTube video of athletes behaving badly? athletics SEO/SEM amateur athletics social media sports

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.

3 Tips to Reach Generation Z on YouTube

Convince & Convert

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

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Why the Twitter-NFL Deal Is a Hail Mary That Will Work

SocialTimes Twitter

These days, YouTube claims that it reaches more 18- to 49-year-olds than the top 10 prime-time TV shows. There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.”. A good candidate for that list is linear TV.

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.

Top Twitter trends for 2011

Sherrilynne Starkie

It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Betty White flogs insurance via YouTube. Top 5 YouTube videos: Justin Bieber vs Lady Gaga (

Protect the Social Shield

Geoff Livingston

Someone caught the incident on their mobile phone and posted it to YouTube. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. Like sports leagues, these types of scenarios highlight a need for pro-active training, conversations, and policies.

The Perfect Marketing Strategy That Fell Out Of The Sky.

Twist Image

They are not just sponsors of sporting events and athletes, but have helped to bring high adrenaline activities into the zeitgeist. Red Bull took that thinking and pushed the idea of creating a media channel around sporting events that involve a high level of risk and adrenaline.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube ( Forbes ). Each child was sporting red and gold colored jerseys.

11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook

Convince & Convert

Gary has largely moved his attention to Snapchat and Youtube these days, but there’s no question that he first burst onto the scene partially as a result of his masterful use of the Twitter platform. Image via BigStock.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

Most (38) were sports accounts, with two mascot accounts and six Twitter cameras “with personality.” Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 mobile olympics Tumblr Twitter Youtube

Dear Jerry Jones…Don’t Rap Again

Jeff Esposito

sports YouTube Dallas Cowboys Jerry Jones social mediaI know Jerry Jones is a great target for NFL related humor, but this video of him rapping is just sad. On the bright side, he’s getting some good play on social media.

The Best YouTube Channels from brands in 2014


The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! Red Bull stick to action sports for the most part.

The Best Content Marketing on YouTube: Get Inspired!


The best content marketing on YouTube is done by such a wide range of brands that it goes to show that nearly anyone can find a video marketing angle. I want to look at brands that have to work for their content marketing on YouTube! OMG that is content marketing on YouTube suicide.

The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

You can follow those on Twitter or watch later on YouTube ( ). Trying to hail a cab after 6pm is a blood sport. Image via SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Sports: Women 5.4% – Men 15.5%.

The noble purpose of skateboarding dogs

The Way of the Web

Something I inherently felt about the rise and success of Youtube and On Demand video and TV seemed to click when I happened to be re-reading 59 Seconds by Professor Richard Wiseman. And then a selection of robots, 3D Printing, Extreme Sports, Vintage Rallycross, and a mix of music videos. Besides being packed full of quick and useful ways to make practical improvements to your life, it also has a lot of references to relevant studies.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks.

Realtime Marketing: How To Plan For The Moment

The Realtime Report

It shaped up to be the largest sporting event on social media ever. The Realtime Report has already covered a number of World Cup marketing examples; and here’s my personal favorite: But what if your product or service doesn’t fit into a sporting event?

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. As the virality map below shows, the majority of the discussion of this video stayed on YouTube but there was still significant spread to other media types, particularly on forums and on Twitter.

The Homogeny Of Social Media

Twist Image

this is only a spectator sport for me). Whether it was Facebook, Twitter , YouTube or beyond, this beacon of change was using the channels for what these channels do best: enabling a real connection between real human beings. youtube. What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

In addition to drilling down on specific timeframes and topical categories you can focus specifically on Web search, news, image, shopping or YouTube. Keyword Tool is handy for pulling suggested search/autocomplete data for Google, Bing and even YouTube.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

YouTube. via YouTube. Related Stories 2014 World Cup: Social Media Campaign Round-Up Most-Tweeted Sports Event In History: Germany vs. Brazil Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard.

How to Create a Viral Marketing Campaign: With Examples!


Our YouTube views service can help get things going, but it’s your audience that will ultimately decided if you go viral. You may want to go viral on YouTube, but shares on Facebook and Twitter will help.

How IndyCar Uses Social Media to Engage with Fans Worldwide

Simply Measured

And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues.

Is Social Media the New TV for Brands?

Simply Measured

The debate had 63 million TV viewers where as 124 million viewers tuned in on YouTube, 3.2 It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming.

Uber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Is YouTube your next cable provider? Last week, YouTube launched YouTube TV. For $35 per month, users will get CBS , Fox , ABC , NBC , ESPN , Fox Sports Networks , and more. YouTube also has a virtual DVR service with unlimited storage, but shows will automatically delete after nine months. YouTube TV will launch in a few months in the US. fox sports network. youtube. youtube tv.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO


Upon your initial review, you have been able to identify that the followers of the French Open have a greater interest in tennis as a sport in comparison to those who follow Wimbledon. This corroborates your previous finding of a higher inclination towards the sport rather than the event.

30 Resources and Tips for Using Pinterest to Market Your Business


Sports memorabilia, carnival glass, stuffed animals, you name it. hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Digging even deeper, Flurry concluded that Fitness Fanatics are mostly mothers ages 25-54, who are sports fans and live very active lives. Usage of health and fitness apps has grown exponentially since 2013.

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Uncovering the Madrid World Pride Audience


They are 11% more likely to buy online and purchase branded products.They are also 40% more self-indulgent, inclined to play sport and more interested in culture than the general heterosexual population.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Suffice it to say there are also a number of media brands doing well in TV, technology, sports, celebrity, art and more. Related posts: The Most Popular News Sites on YouTube.

Six Links Worthy Of Your Attention #260

Twist Image

The Rumble in the Jungle really is an amazing sporting spectacle (and is available on YouTube in its entirety ). youtube. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

7 Secrets of Super-Successful Video Marketing

Buffer Social

By telling a story that brought together history, brand equity and nostalgia, Budweiser were able to connect with sports fans worldwide in the moment of the Cubs’ victory. Both Facebook and YouTube enable you to upload a thumbnail to sit alongside your video.

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Social Media Co-Opts the Super Bowl


This time around, the element of surprise is gone — advertisers have been posting their ads on Facebook, YouTube, and their own websites, some for weeks. Honda posted its its game day commercial for the Honda CR-V, Matthew’s Day Off , on YouTube on January 26th.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Sports & Entertainment. Sports & Entertainment.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

The second-most popular tier includes YouTube, blogging and LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. 61% use YouTube and 39% Google+. YouTube is the second-largest “search engine” by volume of searches.