Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention.
Teamwork Is a Contact Sport
FEBRUARY 3, 2016
We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport.
Adidas Teams With Champs Sports To Create Instagram Mini Series
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).
How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics.
Firebelly begins work with Team USA
DECEMBER 17, 2014
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.
NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18
JANUARY 10, 2017
Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. Readers: Is your favorite NFL team still alive in the postseason?
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Team coaches need to have the social media talk with their teams. Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? MLB Teams on Twitter. First the teams’ official Twitter profiles. MLB Teams on Facebook.
The Role of Social Media in Sports [Infographic]
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. A connection that holds great marketing and promotional benefits for the entire national team. Tweet.
CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide
JANUARY 3, 2017
Attending CES can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable teamed up on a solution to combat the confusion.
Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show
JULY 25, 2016
Twiitter’s live-streaming splurge continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League and 120 Sports.
10 Book Recommendations From Team Sprout
DECEMBER 15, 2016
As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Even if you don’t subscribe to all of the tenets of XP, reading “EPE” is a worthwhile exercise in checking your processes as a team. Sprout Engineering Team Sprout
Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji
OCTOBER 19, 2016
The social network announced that it teamed up with GLAAD and Major League Baseball on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Twitter #SpiritDay baseball Billy Bean Bisexcuals Dodger Stadium Emoji emojis Gays GLAAD Hashtags Jim Halloran Lesbians LGBTQ major league baseball MLB National League Championship Series Queers Spirit Day Sports Transgenders TwitterOpen
NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12
DECEMBER 1, 2016
Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. Readers: How is your favorite NFL team faring? The Dallas Cowboys ’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram.
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.
NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15
DECEMBER 21, 2016
Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. The Oakland Raiders posted the most growth on Facebook, likely helped by the team clinching its first playoff berth since 2002. Readers: How is your favorite NFL team faring?
2016 Tour de France Sprints to More Than 3.7 Million Tweets
JULY 25, 2016
Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. And the five most-tweeted-about teams were: Team Sky. Team Movistar. Team Dimension Data. Team Tinkoff. Team Etixx QuickStep.
NFL Teams on Facebook and Twitter, Weeks 7-9
NOVEMBER 8, 2016
Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. 7 using its cross-channel reports , and its findings included: The Cowboys led Facebook in audience size, engagement, likes and comments, and “America’s Team” also topped Twitter in engagement and likes.
3 Ways Sports Marketers Need To Be Using Instagram Data
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram.
Twitter Kicks Off NFL Teams’ Hashtag-Triggered Emojis
SEPTEMBER 7, 2016
Twitter announced that hashtag-triggered emojis are now available for all 32 NFL teams. Readers: What do you think of your favorite team’s Twitter emoji? The National Football League ’s 2016 season kicks off with Thursday night’s Super Bowl 50 rematch, Carolina Panthers at Denver Broncos, and Twitter is ready for some football. Broncos #KeepPounding #Patriots #BeRedSeeRed #HereWeGo #WeAre12 #Chiefs #GoPackGo. NFL @Twitter emojis are here! pic.twitter.com/KjJweHJM7H.
The Ridiculous State of Sports Social Media
SEPTEMBER 28, 2011
The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports.
Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.
7 Skills Your Content Marketing Team Should Master
Small Business Mavericks
DECEMBER 16, 2015
If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Place one member of the team in charge and let him or her manage the others as well as the process. Your content marketing team should be able to conduct research and produce content is that is factual but holds reader interest.
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
The Olympics have spawned emojis aplenty, as 207 team emojis can be triggered by users simply by including the three-letter country code for each team in a hashtag, including the Refugee Olympic Team ( #ROT ). The top three sports were basketball, volleyball and swimming.
Facebook, Instagram Team Up With IOC, Rio 2016 Organizing Committee, Official Broadcasters
AUGUST 8, 2016
Facebook teamed up with Tagboard to create a single location for the best Facebook Live videos from the Games. Facebook head of global sports partnerships Dan Reed said in a statement emailed to SocialTimes: We’re excited to be working with the IOC, Rio 2016 Organizing Committee, official broadcasters and the broader Olympic movement to deliver exciting highlights, exclusive live video around Rio and behind-the-scenes content from Rio to our global communities on Facebook and Instagram.
Purdue Football To Feature Student Superfan Images On Team Helmet
Convince & Convert
JUNE 12, 2014
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa.
Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
So while Bryan is really the core of the social media “team” for the San Francisco Giants, he is not the only one creating the content they share. Major League Baseball Advanced Media acts as the governing body of the MLB teams who are active on social media.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
I recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. By Bryan Adams. Research from Media Dynamics, Inc.
The Most Popular MLB Teams on Twitter and Facebook
APRIL 5, 2010
But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.
Only sports can give this kind of happy ending
JUNE 25, 2012
In sports, there is typically only one winner. Unless you count the BCS, there is always a champion and countless teams who fell just short. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
More than 40 teams at Facebook, and more than 25 percent of the company’s engineers, are using artificial intelligence to power the products and services they are building. Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
sports grew 417%. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Mobile Gaming To Grow Faster Than Social, Online Gaming.
Sports Teams: Times Have Changed, Adapt!
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt!
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story?
My Top Posts of 2010 on SEO, PR and Social Media for News and Sports
DECEMBER 20, 2010
The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups.
Twitter to Live-Stream Two New NBA Shows
JULY 19, 2016
The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. Twitter’s live-video-streaming pond added a big fish: the National Basketball Association.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
Inspiration: Research subjects indicated a preference for content that inspires people to think or act on issues of a global scale, in addition to celebrating individual athletes or a national team. The 2016 Summer Olympic Games begin Aug.
Branded Merchandise in Professional Sports [Infographic]
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand.