Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Freelance Social Media

OCTOBER 19, 2009

According to Wired.com , the CIA is investing in Visible Technologies, a software firm that specializes in social media monitoring. I already assumed the CIA was monitoring all of this, sounds like they are trying to stay ahead of the game.

Visible Technologies 190

Visible Technologies Foursquare Disqus Open Source 190

Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Differences in social listening software are vast. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Differences in social listening software are vast. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Enterprise software has noticed social media analysis. Social business software companies Jive and Lithium have picked up their own listening platforms. Salesforce joins SAS in making a serious move to tie social media analysis to nuts-and-bolts business operations. Nobody else does the one-stop social media shop like they do.

Radian6 85

Radian6 Cymfony Alterian Jive 85