Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 118

Social Media How To Analytics Metrics 118

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 124

Social Media Management Social Media HootSuite Metrics 124

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

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Products Social Media Brands How To 147

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 119

Analytics Social Media Tools HootSuite 119

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

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Social Media Marketing Campaign Influencer 115

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some are strictly social media holidays, while many are holidays off social media, too.

Social Media 117

Social Media List HootSuite Hashtag 117

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 98

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

Social Media 118

Social Media LinkedIn Instagram Platform 118

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 114

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 111

Social Media How To Metrics HootSuite 111

Buffer Social

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. Engagement benchmarks and posting behavior These reports will help you understand what’s normal on social media — and what it takes to stand out. What’s a good engagement rate on social media in 2025?

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Data Social Media Instagram Study 112

Oktopost

DECEMBER 18, 2024

Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide. Cross-platform strategy: Adapt your content for several social media platforms to maximize reach and engagement.

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B2B Social Media Template Templates 71

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

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Social Media Meme Small Business Eventful 114

Buffer Social

JULY 3, 2025

Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. The truth is, growing on social media doesn’t require you to be online constantly, it just needs a system that works for your real schedule. And then… work got busy.

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System Social Media Energy LinkedIn 89

Oktopost

AUGUST 6, 2024

billion social media users worldwide, social media is a powerful arena for brands to listen to, and connect meaningfully with their audience. Comprehensive View : Combine social listening conversations with social media metrics from diverse sources, offering a holistic perspective on your entire social marketing strategy.

Report 127

Report Template Templates B2B 127

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 107

Social Media Collaboration Metrics Template 107

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Statistics 111

Statistics Social Media HootSuite Marketing 111

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Short answer: scheduling Instagram Stories makes a social media marketer’s life a lot easier. Why should you schedule Instagram Stories? Schedule the Story.

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Instagram How To Template Templates 132

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

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Social Media Brands Transportation Meme 89

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest.

Marketing 120

Marketing HootSuite Affiliate marketing Price 120

Hootsuite

JULY 15, 2025

Tracking your social media performance isn’t hard. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. That’s where social media KPIs come in. That’s where social media KPIs come in.

Social Media 61

Social Media HootSuite Metrics Marketing 61

Ignite Social Media

MARCH 5, 2025

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. Staring at an empty calendar template can be daunting. Social media analytics are plentiful, and they can be your friend.

Social Media 78

Social Media Content FeedBurner How To 78

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Our top tip?

Analytics 115

Analytics Tools HootSuite Social Media Management 115

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Influencers for an Instagram campaign The majority of consumers (61%) say that Instagram is their top social media network for product discovery, which is influencers’ bread and butter. Look for an engagement rate of at least 3%.

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Influencer Strategy Template Templates 111

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. Mitt Ray is the founder of Social Marketing Writing.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 80

Social Media Strategy Tips Banking 80

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

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Trends Brands Education Instagram 264

Sprout Social

FEBRUARY 26, 2025

A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth. Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs.

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Template Templates Influencer How To 93

Keyhole.co

NOVEMBER 25, 2024

And if you open their respective social media profiles, the competition just stiffens to a whole new level. Analysis of Semrush & Ahrefs social media accounts Semrush’s story started back in 2008, thanks to two SEO geeks with big dreams: Oleg Shchegolev and Dmitry Melnikov. This blog is the quest to find that.

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Social Media Meme SEO Education 59

Social Media Today

JUNE 25, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required.

Press Release 149

Press Release Trends Wikimedia Policies 149

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. hours per day in 2023 to 1.9

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Handbook Authentication Social Media Privacy 62

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. Social channels are a forum for communicating with constituents and the general public. Book a Demo What is social media archiving for government agencies?

Industry 87

Industry Metadata Social Media HootSuite 87

Buffer Social

DECEMBER 18, 2024

The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. Let’s look at the themes that shaped social media in 2024. 5 Themes We Expect to See Across Social Media in 2024 (ft.

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

FEBRUARY 28, 2025

Global social media use continues to increase; according to The 2025 Sprout Social Index , 30% of people anticipate using social media more this year. As the number of people on social continues to grow, so does the number of channels available to brands. What is cross-posting on social media?

Social Media 64

Social Media Template Templates Publishing 64

Buffer Social

JANUARY 15, 2025

  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. What the video editor lacks in editing capabilities, it makes up for in beautiful, ready-made video templates. — fun!

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Software Tools Video Template 123

Oktopost

JULY 14, 2025

Social media is supposed to build brand awareness, nurture trust, and generate leads. This blog post will help you identify the root causes of inefficient social media engagement in B2B and provide practical steps to turn things around. Download the full guide to fix your social strategy.

B2B 62

B2B Engagement Social Media How To 62

Oktopost

JULY 15, 2025

Introduction In B2B Marketing, social media isn’t just a branding tool; it’s a vital engine for lead generation, thought leadership, and customer engagement. Yet many companies struggle with what we call inefficient social media engagement. It’s not just about a lack of likes.

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B2B Engagement Social Media How To 62