Buzz Marketing for Technology
SEPTEMBER 30, 2009
We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. IT was already on the scene with Web 2.0
Direct Marketing Observations
JANUARY 12, 2010
I got a call yesterday from a vendor selling a social media solution. I was astounded by the person admitting that he really didn’t know enough about social media to answer the question. This was a sales team of two and we got halfway in to the meeting before the question I asked could not be answered.
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Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?
Buzz Marketing for Technology
MAY 11, 2010
I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.
Buzz Marketing for Technology
JUNE 1, 2009
Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media. This is why the hiring process has always bedeviled me.
Social Media Strategery
FEBRUARY 18, 2010
Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.
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