YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content
Social Media Today
FEBRUARY 4, 2021
YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers.
9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.
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Adidas Social Media Strategy: Sporting Online Traction Globally
Keyhole.co
NOVEMBER 17, 2023
This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. Let’s plunge into Adidas’s social media strategy. million YouTube: 1.1
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network.
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
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9 Inspiring Examples of Higher Education Institutions on Social Media
Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From
Ignite Social Media
MARCH 18, 2024
million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings
Keyhole.co
DECEMBER 26, 2023
Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. All Red Bull social media accounts are active and filled with engaging content. million Facebook: 49 million YouTube: 13.6
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YouTube Looks to Promote Shorts via World Cup Activations
Social Media Today
NOVEMBER 21, 2022
Soccer was the most-watched sport on YouTube in 2021.
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9 YouTube trends for your content strategy in 2022
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Social commerce.
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COVID-19 and Social Media Marketing: April 6th Update
Ignite Social Media
APRIL 6, 2020
Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). Social Media Usage During Covid-19.
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103 YouTube Video Ideas for When You’re Out of Inspiration
Hootsuite
MAY 11, 2023
Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.
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15 YouTube Video Ideas to Inspire Your Brand’s Channel
Sprout Social
JULY 5, 2022
Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5
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Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.
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Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.
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Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Facebook: 255K YouTube: 12.1K
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59 Best YouTube Documentaries
SocialFish
OCTOBER 10, 2019
Many people love watching documentaries, and if you’re one of them, you’ll be surprised at how many there are on YouTube. YouTube’s documentary rabbit hole hosts a great variety of documentaries that bring incredible value to their watchers. Benefits of watching Youtube documentaries. Ten best YouTube documentaries.
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17 social media management tips for productivity and organization
Sprout Social
AUGUST 31, 2022
Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.
Ryanair’s Social Media Strategy: Driving Engagement With Humour
Keyhole.co
DECEMBER 23, 2023
However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.
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Best Brands on YouTube: Our Top 10 of 2019
Social Media Strategies Summit
MAY 24, 2019
And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Enter YouTube.
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact
Keyhole.co
NOVEMBER 21, 2023
In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million YouTube: 18.6
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Nike’s Social Media Strategy: A Deep Dive
Keyhole.co
DECEMBER 22, 2022
In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. million YouTube: 1.71 What makes Nike’s social media strategy successful?
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How to align Content Marketing and Social Media for the most effective amplification
Visually SM
JULY 6, 2020
Social media gets more and more popular by the day. Social media is not one global thing, but several different spaces with their own characteristics and audience. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media.
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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach
Keyhole.co
OCTOBER 31, 2023
And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts.
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15+ social media platforms your customers are using in 2021—and why you should be using them
Sprout Social
JUNE 22, 2021
Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach
Keyhole.co
OCTOBER 31, 2023
And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts.
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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide
Hootsuite
APRIL 1, 2020
YouTube Live transforms online video into an interactive experience. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Open the YouTube app.
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2014 World Cup: Social Media Campaign Round-Up
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million new followers across all of its major social media platforms during the tournament.
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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement
Keyhole.co
OCTOBER 30, 2023
Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K
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Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program
Oktopost
FEBRUARY 20, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. Love going Behind the Post? Catch all of the episodes here !
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.
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17 Pop Culture Moments That Blew Up on Social Media in 2023
Buffer Social
DECEMBER 20, 2023
As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.
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Best YouTube to MP3 Converter
SocialFish
OCTOBER 7, 2019
Don’t worry, we picked some of the best YouTube to MP3 converters and wrote a thorough review of each one of them. Converting YouTube videos to MP3 formats can sound like extremely difficult task, but it’s not. If you want to download whole videos to your device, make sure to check out the best YouTube downloaders. Link: [link].
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The Brand’s Guide to Getting Verified on Social Media in 2021
Pixlee
MAY 3, 2021
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. This guide details how to become verified on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat.
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The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
Similar to the sports world , brand marketing is a highly competitive arena. Thanks to social media, the goals of brand marketers are within reach. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future.
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3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.
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Reimagining entertainment and the customer experience with social media
Sprout Social
OCTOBER 21, 2020
concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. It was social media entertainment gold. Livestreaming social media entertainment.
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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?
SocMed Sean
FEBRUARY 25, 2017
Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. Now, you may be wondering what are the effects of social media on your workers compensation claim.
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Best Free Sport Streaming Sites (Working September 2023)
Tweaklibrary
SEPTEMBER 2, 2023
Below, you will find an extensive review and a comprehensive comparison of the leading free sports streaming platforms designed to enable you to watch live sports events like football matches and fight competitions online. However, it’s important to note that not every game from every sport is available on ESPN.com.
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5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.
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