article thumbnail

How Southampton F.C. Sold 20% More Shirts With Social Media

Audiense

In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media. Southampton Football Club’s new Player Integration Officer (played by comedian Tom Davis ) lead one of the most socially successful kit launches in a campaign that humorously overplayed the importance of the kit’s iconic stripes.

article thumbnail

COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). Social Media Usage During Covid-19.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

article thumbnail

The Best Branded Social Media Content of Super Bowl LVI

Likeable

but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? The post The Best Branded Social Media Content of Super Bowl LVI first appeared on Likeable.

article thumbnail

Social media management services: 9 agencies your brand should check out

Sprout Social

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

article thumbnail

Industry benchmarks to inform your social media presence

Sprout Social

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 121
article thumbnail

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 116