How Southampton F.C. Sold 20% More Shirts With Social Media
Audiense
DECEMBER 1, 2022
In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media. Southampton Football Club’s new Player Integration Officer (played by comedian Tom Davis ) lead one of the most socially successful kit launches in a campaign that humorously overplayed the importance of the kit’s iconic stripes.
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