Ignite Social Media

AUGUST 17, 2017

Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social content. Contact us here.

Communities 89

Communities Patterns Social Media Management Social Media 89

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Why you need to integrate your CRM with social media ASAP.

Team 109

Team B2B Platform Analytics 109

Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Social Performance Software: helping us to retrieve business intelligence. Enter Social Performance Software. Especially the articles of Jeremiah Owyang and Raj De Datta.

Data 262

Data Software Applications Compete 262

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

ROI 199

ROI Klout Data Influencer 199

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. Is your association thinking about how to integrate social media holistically?

Social CRM 213

Social CRM Skills Project Process 213

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Influencer 195

Influencer Products Marketing How To 195

Buffer Social

MAY 1, 2017

In episode #42 of The Science of Social Media , Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. They include: Offer. Audience Targeting.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. Challenges : Another thing which you would not want to miss about the white paper are the challenges that await us in the coming years.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. The emphasis here is on improving communications between employees and company management.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. The emphasis here is on improving communications between employees and company management.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes standing out from the competition and engaging with your customers easier. It brings all your social media accounts together making them easy to monitor. Saving time with your social CRM. It lets you create posts and save them for later. It makes curating and scheduling relevant content simple.

Social CRM 60

Social CRM Avatar Groups Groups 60

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020. Dive in: [link].

Social Media 141

Social Media Content Report WordPress 141

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Ignite Social Media

NOVEMBER 27, 2017

A lot of planning goes into creating a single social media post. Our newest white paper, “ Mindset in the Moment ” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. While this is one of the simplest aspects of a post to manage, it is often the most ignored.

Mobile 97

Mobile Social Media Management Social Media Types 97

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Sprout Social

APRIL 10, 2019

And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. Authenticity.

Analysis 99

Analysis Industry Social Media How To 99

agora pulse

FEBRUARY 20, 2020

Not all social media platforms are trusted equally by users. And what can social media managers and marketers do to encourage more trust from their followers? How much do you trust what you see on social media? However, trust is not spread equally across social media platforms.

How To 108

How To Social Media Management Policies Social Media 108

agora pulse

FEBRUARY 25, 2020

Task management can be a challenge for digital marketers and social media managers. However, there are a few ways to manage all the tasks you have to handle. Nobody wants to set daily reminders to share posts manually on social media—so tools that allow you to schedule in your content months in advance.

Products 193

Products Notification Curation Banking 193

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. Read the complete report here: Altimeter Report: Making The Business Case for Enterprise Social Networks.

Social Networking 258

Social Networking Report ROI Software 258

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 128

Strategy Content How To Survey 128

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution. Barry: So that brings up social media attribution.

Social Media 60

Social Media ROI B2B Metrics 60

agora pulse

SEPTEMBER 21, 2016

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge. These are all questions that need to be tackled.

Social Media 60

Social Media Guidelines Domain Name Brands 60

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. If you don't understand a little bit about them, you may miss the opportunity to connect with them. Based on previous interactions, what kind of content do they like?

Content 167

Content Hubspot Mobile Team 167

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JULY 24, 2019

A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Ideally stick to ones that Facebook can autocomplete. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Josh S Peters

FEBRUARY 1, 2013

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. With 3 years of data, we are starting to see some trends, all of which look like good news for social media professionals.

Mobile 156

Mobile SEO eBook Hosting 156

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114