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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Trending Sources

115 Facts You Never Knew About Social Media [Infographic]

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It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

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How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

22 Expert Guides and Reviews of 200+ Social Media Tools

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Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 82

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

Nine Winning Digital Marketing Strategies From The B2B World

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Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Use social media to humanize your brand.

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20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Social ad spending has doubled over the past two years.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Guest post by Dave Landry.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

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Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

36 Sensational Social Media Stats and Facts

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Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

CPC 74

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

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Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The 21 Best Content Curation Tools

Webbiquity SMM

Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A social network / curation tool for images.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene.

49 Noteworthy Social Networking Stats and Facts

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Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

The Complete Guide to Google+ for B2B Marketing [Infographic]

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Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

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Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

Tips 124

The Six Most Irrational Social Media Concerns of Brands

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Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

Three Influencer Marketing Secrets to Drive Traffic

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I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Guest post by Tim Brown.

13 Great Guides to Growing Your Blog Audience

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Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers search for information on social media.

B2B 121

20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. It’s not just that social networks want to sell ads.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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