The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! IFTTT.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.
That Moment When Your Social Media and Real Worlds Collide
APRIL 12, 2013
I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. Leaving on a jet plane.
State of Crisis Communications and Social Media from a Professor’s Perspective
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Sharing crisis and social media research with the public.
What a Duck Can Do For “Social” Media Relations
MAY 27, 2016
I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Show me a media personality who isn’t competitive. Help a Child.”
3 Things You Don’t Know About Social Media Monitoring
FEBRUARY 19, 2014
Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,
Dear Business: Get Over the Social Media Hump
AUGUST 23, 2013
Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long.
Using Social Media to Make People Feel Special
JUNE 15, 2012
A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. You just have to remember that social media is just another way for people to connect. The problems.
Social Media Measurement for Pragmatists
JULY 16, 2014
I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool.
5 Ways Social Media is Used to Mislead or Misinform
APRIL 23, 2013
I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. This format makes it inevitable that we will not always get the big picture purely from social media.
Like, Share,Tweet – Is that All You Can Do on Social Media?
JULY 1, 2015
According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing.
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” How do we leverage social media and social technologies to “ put a little love in your heart ”?
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
I think of printed content (published, web, social, etc.) We consider there to be five media types in general, print, TV, radio, web, and social media. In other words, track the media outlets you need, in order to “know,” rather than assume, how your PR efforts are performing. Guest Post by Todd Murphy. Buzzwords! No kidding!
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Managing Negative Comments in Social Media.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. Listen.
Improved Social PR via the Employee Advocacy Route
DECEMBER 14, 2016
On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario. Improved Social PR via the Employee Advocacy Route.
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Tweet After Death: How to Use Social Media to Live Forever
JUNE 4, 2012
If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. And there is. Sort of.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
Building the social profiles of C-suite executives. C-suite executives have started understanding that their social presence matters. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. An innovative way of sharing information is what the media looks for.
How to Network On Social Media Without Being a Stalker
SEPTEMBER 28, 2012
One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). How to Network On Social Media Without Being a Stalker. ” Hmm, I thought to myself. With me so far?
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! Social media IS impacting TV ratings. Television. in New York.
How to Boost Social Media Engagement with Influencer Marketing
APRIL 6, 2016
Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. Guest Post by Jessica Davis.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products. Here are a few tips to make social PR work for you: 1. 4 Ways PR Is More Than Media Relations.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Here’s how you can benefit by connecting with influencers on social media channels: Word-of-mouth marketing by influencers drives more sales.
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
NOVEMBER 16, 2016
Social media and blogs require a certain frequency of posting to remain “viable” and effective. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. Frame relevant screen shots on blog posts or social media posts to illustrate an argument or example.
Friday Funny: Social Media Complexity
FEBRUARY 21, 2014
Friday Funny: Social Media Complexity is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking This week I’ve been in Atlanta speaking at the Solo PR Summit (which was great , btw!). Have a good one!
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Yes, some of them may have massive followings on social media, or may be an authority figure in your space, but there is no reason for you to over think your outreach tactics. Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. Always add value.
Social Sharing: What Makes It Tick?
DECEMBER 19, 2014
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. Mark Schaefer is someone who really walks the talk when it comes to social sharing; he’s one of the few true gurus I know who puts his mouse where his mouth is. Why me?
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries. Image: Dingzeyu Li via Unsplash. ” Then (!),
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
So for all of us on the Social PR journey, I thought I’d cast these FMRs (Frequently Made Resolutions) in a Social PR light. 10 New Year Resolutions reinterpreted for Social PR Pros. For Social PR pros: lose the (dead)weight from your efforts. I don’t think that needs to be cast in a Social PR light. Get organized. Spend less, save more. 27, 2015).