Waxing UnLyrical

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information.

Trending Sources

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? The worst kind of social media know-it-all.

Types 117

How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. managing social media presence hootsuite post planne

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

This is my response: I stand by my original update, which was a simple question about something that is commonly acknowledged as a best practice in networking, building relationships, and social media. Career Development Social Networks making business connections Networking

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips.

Class 88

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. ” For the past three years, Strategic America has supported the Duck Derby with media relations and social media. Guest Post by Dawn Buzynski.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on.

Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. It was social media monetization before it was cool. At times we’ve been able to make important media decisions when about two-thirds of customers could be accurately tracked back to original sources.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news.

Meme 98

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Guest Post by Jessica Davis.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. Now you’re asking me to add social?!”.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

4 Ways To Put a Little Love In Your PR

Waxing UnLyrical

Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.”

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media.

Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) We consider there to be five media types in general, print, TV, radio, web, and social media. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. I don’t believe in ghosts.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend).

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?!

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

Building the social profiles of C-suite executives. C-suite executives have started understanding that their social presence matters. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Good morning! Happy Monday!

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. Guest Post by Emma Hawes.

iPhone 100

Friday Funny: Social Media Complexity

Waxing UnLyrical

Friday Funny: Social Media Complexity is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. You could even chalk a slot into your social media calendar when you will share such content.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. Using tools wisely for social sharing. Social Sharing: What Makes It Tick?

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Guest Post by Jessica Davis.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

Issues 123

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Guest Post by Taral Patel. Let’s face it.

How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Comfortably seated with my iPad and iPhone on either side of me and my Macbook Pro serving as heating pad to my belly, I’m in bed conferencing with my students using powerful new social mediums. How Social Media Blurs the Black and White in Education is a post from: Waxing UnLyrical.

Are You a Social Media BarfShiner?

Waxing UnLyrical

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#.