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Making Social Media An ROI Positive Channel For B2B Businesses

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Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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Infographic: 115 Facts You Never Knew About Social Media

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Infographic: 115 Facts You Never Knew About Social Media. The post Infographic: 115 Facts You Never Knew About Social Media appeared first on The Realtime Report.

Social Media Marketing Tips For 2017

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Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

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Simply, transmedia means to trans port a story or message into a customer’s everyday life, through the use of multiple media platforms. Community remixing refers to fans on various media outlets that remix influencer content. Social Triggers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

84% Say Company Leaders on Social Media Provide A Competitive Edge

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Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results.

Coca-Cola Is #1 Brand In Social Media Impressions

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billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Why is Coke so much more successful at creating social media buzz around the globe?

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” Social Media ROI And Realtime Big Data Analytics.

ROI 153

Increase Your Business With Social Media and SEO

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Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media.

SEO 64

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Welcome To The Video Generation

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Content and social networks are the new currency. The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

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Millennials On Mobile, Social Media [Report]

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adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile.

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How To Improve Social Media Engagement

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How To Improve Social Media Engagement. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Let’s check out the different ways to boost social media engagement.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

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This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Shoppers received the chance to pick up their favourite pieces and pay with social media.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale. The Fortune Global 100 companies are mentioned 5.6

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

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Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. Here are some of the highlights: 24% use social media daily to scan or explore new medical information.

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Three Reasons To Invest In Patient Feedback Management Solutions

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In today’s social media driven society, patients are progressively vocalizing their experiences and frustrations across multiple online platforms. Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan.

Social Media Customer Service: Brands Respond More On Twitter

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A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. Is your brand using social media for customer service?

Brands 106

77% Of Company Mentions On Social Media Are Neutral

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Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

What “Big” Social Media Means for Small Businesses

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Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away.

Top Social Media Stats of 2012

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What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. Social Media Statistics Facebook India Instagram social networking statistics Tumblr Twitter

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Social Media Campaigns Burberry luxury brand retail social media campaign

KLM Lets You Book Flights Via Facebook and Twitter

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Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

3 Top Internet Marketing Jobs To Watch In 2017

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Whether it’s search marketing, media buys, or video marketing, they make sure that clients take advantage of every online marketing tool available to them. Social Media Manager. 3 Top Internet Marketing Jobs To Watch In 2017.

SEO 76

How To Make Webinars Effective For Hot Lead Conversion

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According to the 2016 Demand Generation Benchmark Report , the top channels used to drive leads include Email (77%), SEO (56%) and Social (47%). Mohammad Farooq works as a Social Media Analyst. When not doing anything related to social media, he goes backpacking around India.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

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Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select.

Customer Satisfaction: Social Media Websites Rank Among The Worst

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How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites.

How To Use Influencer Marketing To Launch A New Product

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If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

Your Next Trade Show Checklist

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In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale. Your Next Trade Show Checklist.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Millennials Are 56% More Likely To Find Brand Content On Social Networks.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

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Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show?

135 Million Users Are Active in Google+ Stream

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The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. Social Media Statistics Google Google Plus social networking statistics

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

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Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Managing the Risks From Social Media: Identify, Assess, Mitigate, Evaluate .

Fair Use in the Digital Millennium Copyright Era

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The DMCA places limitations on Internet Service Providers (ISPs) and creates certain responsibilities with regard to digital media and information. Social media users, in particular, worry about how their information and content are shared with other users or third parties.

70% Of Users Visit Pinterest For Inspiration On What To Buy

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And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. .

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers.

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Most Popular Newspapers on Twitter: Guess Who’s #1?

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Can newspapers do more to drive additional traffic to their content from the social platform? Related Stories LinkedIn Grows 53% Year-Over-Year in New Zealand Social Media Stats: The Best of 2013 66% of Western Europeans Will Access the Web Via Mobile Phone By 2017.