The Trouble with Social Media Influence
MARCH 10, 2011
It now refers to a complex measurement of a person's or company's social media influence. Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It has been said that one of the nicest things about industry standards is there are so many
Enough with the social media donuts already
FEBRUARY 8, 2012
It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. I could spend hours, but I won't, tracing its origin, which seems to be
Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications
FEBRUARY 4, 2011
Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook
Social Media Policy Should Not Be Driven by Corporate Counsel
MARCH 19, 2012
Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. Subhead: Don't kill all the lawyers. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should
How important is social media content quality?
JUNE 7, 2011
How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter
Social media love is all you need
APRIL 9, 2012
It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain
Corporate social media: skate everywhere the puck has been and is going
MAY 25, 2012
I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of
Social media gurus: slow down for God’s sake!
FEBRUARY 28, 2012
In the course of just a couple of weeks, Pinterest "buzz" went from "chick niche site social network version of Etsy" to "the next amazing revolution in social business" to "Watch out, they trample on copyright holders! I just deleted my account." Did the world really change that much in less
Good Ol’ Burgers Links Social Media w/ Live Consumers
JANUARY 7, 2011
I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media.
They want our Facebook log-in info! Run away!
MARCH 26, 2012
The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this
Advertisers: Super Bowl’s real competitors
FEBRUARY 2, 2012
With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to
Social media: can’t live without it, can’t live without it
MARCH 25, 2012
Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google
The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement
MARCH 22, 2012
I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
Everloop promises: No child left without a social graph
FEBRUARY 15, 2011
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate
Why are status updates important in internal social applications?
FEBRUARY 28, 2011
One of the greatest appeals of external/public social media is the status update stream. I worked with one company that developed social business apps and used its own Twitter-like status update product internally. Most of the employees were engineers, many working remotely. This application gave them back a couple of
The End of Corporate Social Media as a Novelty
DECEMBER 27, 2010
Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their On October 6, 2006, A.G.
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it. He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media
Comments Were Meant to Be Deleted
JULY 25, 2016
Here’s what someone posted as a comment: “I’m always a bit surprised that anyone on social thinks they “own their feed” Not true on Facebook. Blogging Business Communications Corporate Communications Ethics Executive Blogs Facebook Social Media Social NetworksI recently posted on Facebook : “I do not like Donald Trump. If you do, we can be friends. But I don’t have to let you campaign for Trump on my Facebook page.
Framework for Corporate Social Media Ethics and Compliance
APRIL 9, 2010
What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR?
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. Social media works because it’s founded on the idea of everyday people talking about everyday things.
Network World: SocialCorp “Must-Read” Social Media Book
DECEMBER 28, 2009
This morning’s Network World offers a list (also published in Computerworld ) of five “must-read social media marketing books and suggests it’s “time to get smart with these 5 essential books.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Panel: Brand Management in the Social Media Jungle
SEPTEMBER 3, 2009
I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media.
Intro to Foursquare, Brightkite & Location-Based Social Media
NOVEMBER 4, 2009
Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Location is a very social attribute.
Social Media Influence: Disconnected Metric
SEPTEMBER 2, 2010
What is social media influence? candidate at Cornell University, in collaboration with Hewlett-Packard's Social Computing Lab, studied about five week's worth of tweets and drew some conclusions, including: "Having a large number of followers does not imply having influence in news social media. Can it be measured? Daniel Romero, a Ph.D
Debunking Five Social Media Myths
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.
Debunking Five Social Media Myths
NOVEMBER 12, 2009
In fact, it indicated e-mail use was growing, just not as fast as social network adoption. Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups. In my November Talent Zoo column I attempt to debunk five social media myths. Everyone knows e-mail is dead.
Under the Social Media Influence
MARCH 19, 2010
Tags: Social Media
Five Easy Steps to Social Media Karma
DECEMBER 10, 2010
It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Here are just five suggestions for how to do that: Leave a comment on a friend's blog. Commenter identity systems have
SECURA Insurance and Social Media Claims Investigation
DECEMBER 2, 2010
Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they
Kids Need Social — Not Social Media — Skills
JULY 1, 2010
Kids of all ages are stumbling about in the social media world, making mistakes in etiquette and behavior that range from akward and embarassing to career-limiting and downright dangerous. The problem, as CNN’s Katie McLaughlin so rightly points out , is that kids are not receiving guidance in basic social skills. Rogaski started socialsklz:-) , to teach kids of all ages the social skills she felt they weren’t getting. Tags: Social Media
Social Media as an Investigative Tool
NOVEMBER 26, 2010
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases.
Social Media and Personal Social Responsiblity
SEPTEMBER 23, 2010
Social media is expected to bring with it a new world order in which global participation and communications will erase our differences and bring about peace, love and understanding. Carrie James, research director for Harvard's Project Zero, spoke at the recent Mashable Social Good Conference. It just hasn't happened yet. James
Social Media Career Development & Job Search
OCTOBER 7, 2009
I recently gave a talk at Golden Gate University titled Career Development & Job Search in a Social Media World. I talked about social network etiquette, the strategy behind building a network of professional associates, how to present one’s self online, and what recruiters are looking for, and what they hate.
Six Social Media Predictions for 2010
DECEMBER 14, 2009
About a month ago, I wrote about my five social media predictions for 2010. Social media and careers are covered by prediction #6: “In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. They search social network profiles on Facebook, Twitter, etc.;
Predict the Future of Social Media & Win a Book!
DECEMBER 15, 2010
What does the future hold for social media? Tell me YOUR predictions and be entered to win my book, SocialCorp: Social Media Goes Corporate, or a Socialized t-shirt. A year ago today I wrote about my predictions for 2010. What do you think the future holds? I'm interested in ideas not