Social and Logical

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about.

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Tool versus Solutions- An Illustration

Social and Logical

Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. “ Offline Social Logic Perspectives The Inner Game of Social Media James Jean Michael Naiman The Piano Twinkle Twinkle Little Star

How To Come Up With Great Content Ideas

Social and Logical

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. My last post was about social media being more of an inner game. New media is a two way dialogue, as opposed to just pushing sales driven messages.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

What Went Wrong With the Digital Death Campaign

Social and Logical

Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa.

Using Applied Behavioral Analysis in Social Media

Social and Logical

This is why regular content and conversations through social media matter are important. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Likewise, analysis can only get you so far when it comes to social media. Professionals in social media need metrics. Social media is about sharing and being social. Engagment The Inner Game of Social Media engagement Jack Trout Nightmare Before Christmas social mediaSome things in life happen through the right attitude or frame of mind.

Oliver Peoples Online

Social and Logical

Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Digital Deaths For World Aids Day

Social and Logical

Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally. The celebrities will not return to their social media profiles until the one million mark is reached.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media and Procrastination

Saying It Social

A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Social Media Stress is Real

SocialFish

Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Debunking the Hype From the Trenches Risk and Social Media

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media Comic: The Social Media Timesink

SocMed Sean

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

[Comic] Social Media Security Fail

SocMed Sean

You’re asking for social media fun and frivolity with your Facebook or Twitter account. Facebook Featured Humor Mobile People Social Media Twitter best practices facebook security social media social networking tech tips

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. Must-Haves Social Media Managemen

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. You’re not alone.

Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction?

The Role of Kindness in Social Media

Janet Fouts

mindful social kindness mindfulsocial Social MediaWe may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.

Social Media

Social Media Network Marketing

Social Media ​ ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Daily Social Media Checklist.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.