Social and Logical

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about.

Tool versus Solutions- An Illustration

Social and Logical

Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. “ Offline Social Logic Perspectives The Inner Game of Social Media James Jean Michael Naiman The Piano Twinkle Twinkle Little Star

How To Come Up With Great Content Ideas

Social and Logical

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. My last post was about social media being more of an inner game. New media is a two way dialogue, as opposed to just pushing sales driven messages.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Using Applied Behavioral Analysis in Social Media

Social and Logical

This is why regular content and conversations through social media matter are important. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results.

The Spirit of Engagement

Social and Logical

Social Media & Common Sense. Likewise, analysis can only get you so far when it comes to social media. Professionals in social media need metrics. Social media is about sharing and being social. Engagment The Inner Game of Social Media engagement Jack Trout Nightmare Before Christmas social mediaSome things in life happen through the right attitude or frame of mind.

Oliver Peoples Online

Social and Logical

Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video.

Digital Deaths For World Aids Day

Social and Logical

Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally. The celebrities will not return to their social media profiles until the one million mark is reached.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions.

Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist.

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks.

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

2015 Social Media Predictions

Spin Sucks

Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? There Will Be New Social Media Networks.

Social Media Stress is Real

SocialFish

Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Debunking the Hype From the Trenches Risk and Social Media

Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

How do you map out a social media strategy that actually works? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers?

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

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How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” PR Owns Social Media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

36 Animals with a Better Social Media Strategy Than You

Spin Sucks

These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He walks you through the correlation between search and social and how to use both to increase your rankings. By Gini Dietrich.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

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Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.

Social Media and Procrastination

Saying It Social

A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. Social videos are exploding.

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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.