Sherrilynne Starkie

Snapchatting loses top banker his job

Sherrilynne Starkie

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. We don’t rely on a specialist social media team, as Simon suggests.

Trending Sources

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

I put together a media tour in which our client was interviewed by The Washington Post, The New York Times, CNN, CBS, The Boston Globe, The San Jose Mercury News, The San Francisco Chronical and the LA Times plus about a dozen tech trade media. Related posts: Branding You: using social media to find a job. Every year about this time, young graduates email me about PR internships and job opportunities.

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres.

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Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications. Social Media Week 2012 SP (Photo credit: Fora do Eixo). ” Related posts: Reuters, Rogers and social dashboards.

Infographic: Twitter facts

Sherrilynne Starkie

Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Email marketing goes social. Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Bloggers important in PR

Sherrilynne Starkie

Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Canadian business owners split on social media.

Deleting your Facebook status

Sherrilynne Starkie

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. Is Social Media changing our relationship with Death?

No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. It is transforming the global media and publishing industries and turns ordinary people into philanthropists. Photo Credit: CIRA.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Using social media for research. events Featured Headline Ottawa public relations Château Laurier communications consultant IABC Social MediaChâteau Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact.

Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Time was you only had to worry about writing for the human eye and sometimes for the ear.

Social media policies | Sherrilynne Starkie

Sherrilynne Starkie

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com).

February 17: This week in social media

Sherrilynne Starkie

February 17: this week in social media. 17 essential social media guidelines to follow. Headline Social Media Facebook LinkedIn Ottawa Social network TwitterView more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50.

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs Ottawa

Social media boosts campaigns | Sherrilynne Starkie

Sherrilynne Starkie

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers. Related posts : The social customer. Featured Headline Pinterest Social Media Business Facebook Information graphics Social network Twitter

100 free social media resources | Sherrilynne Starkie

Sherrilynne Starkie

Women in social media | Sherrilynne Starkie

Sherrilynne Starkie

May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Has Social Media Lost Something? Facebook Featured LinkedIn Social Media Twitter YouTube Bing Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. .

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Three biggest myths of social media | Sherrilynne Starkie

Sherrilynne Starkie

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud Wordle

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.

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Good manners cost nothing

Sherrilynne Starkie

Related posts: Social media: how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter It is said that good manners cost you nothing but ignorance will cost you everything.

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Content marketing is king

Sherrilynne Starkie

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Featured Headline Marketing Social Media Brand awareness Content marketing Marketing and Advertising Social networ

Facebook mention: for celebrities only

Sherrilynne Starkie

I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. The social network says that more than billion interactions take place each week between public figures and their fans on Facebook.

HMV’s Twitter nightmare

Sherrilynne Starkie

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In fact, it fuelled interest and the debacle went viral in social media. HMV: a social media crisis.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Featured Headline Social Media Twitter Klout Ottawa TweetLevelAfter a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux.