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Don’t Make These 9 Social Media Marketing Mistakes

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Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

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How to Promote Your Event With Social Media Marketing

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Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Identify the social networks they use: Focus on them with your budget and time.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. 8 social media marketing mistakes to avoid. Not having a social media strategy.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.

How to Create Perfect Headlines for Social Media Posts

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Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread.

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

A Comprehensive Guide to Your Social Media Image Sizes

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Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

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Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

How to Use Twitter Cards in Social Media Marketing

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Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1.

20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? Social media is now mandatory for businesses. You’ve come to the right place!

Timing Your Social Media Marketing

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Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

65 Terrific Social Media Infographics

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Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me&# in Social Media? How Marketers Are Using Social Media. Who is the Modern Media Consumer?

8 Tips for Managing a Social Media Crisis

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Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin.

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12 Secret Facebook Features Every Marketer Should Use

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Ideas for creating and segmenting interest lists: Create a Facebook list of top social media experts that features thought leaders’ Pages and public updates from the its members. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing.

7 Popular Types of Social Media Fans [Infographic]

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If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. These social media followers think You Rock!

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher.

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9 of the Best Free Social Media Analytics Tools

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Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. Word-of-mouth advertising is very powerful.

20 LinkedIn Mistakes That Turn Off Potential Customers

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The professional social network is a force to be reckoned with. Social media is unique in its ability to communicate with large audiences. Infographic via Top Dog Social Media. LinkedIn Social Media Social media marketing

20 Social Media Blogs You Should Read in 2012

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Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

7 Ways to Raise Facebook Engagement [Infographic]

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The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers. Social Media Facebook organic reach for business pages is plummeting.

10 Ways to Get More People to Read Your Content

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Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic.

35 Great Social Media Infographics

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pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.

10 Tools for Measuring Your Social Media Influence

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Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. In the world of social media marketing, influence is currency. Sprout Social.

9 Awesome Tools for Content Authors and Bloggers

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The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Content marketing isn’t easy.

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5 Mistakes That Prevent Your Content From Going Viral

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You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. People share emotionally-charged content to make sense of their own experiences, deepen their social connections, and to reduce cognitive dissonance.

Email Still Trumps Social Media for Online Marketing

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Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Analytics Marketing Search SEO Social Media Social Media Marketing Demographics Social media marketin

7 Steps to Successful Content Marketing [Infographic]

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Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors. Interesting content is a top-3 reason that people follow brands on social media.

3 Proven Ways to Dramatically Improve Website Traffic

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Pay attention to words commonly used when people share content on social media sites. 3 Proven Ways to Dramatically Improve Website Traffic is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Every brand wants more website traffic.

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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

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Social media is always on. Social media timing tools. Topsy , an app that has been around for a few years, performs social network trend analysis. A Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.

Social Media Image Dimensions: The Ultimate Guide

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Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Social media image sizes: A quick reference.

Find and Reserve Your Social Media Name

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Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands.

The Social Media Lifecycle [Infographic]

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When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

The Role of Color in Marketing [Infographics]

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Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value.