Josh S Peters

Social Media vs Online Media

Josh S Peters

If you’re not actively participating it’s not social media, it’s just online media. Social Media

Fantastic Social Media Podcasts

Josh S Peters

Sometimes we get busy, especially when just starting out in social media. There are hours of time each day we can use to increase our social media, marketing, and social business knowledge by listening to Podcasts. Social Media

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. This layer is important, but it shouldn’t be the only focus of your social media program.

The Best Books On Social Media

Josh S Peters

When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Social Media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Easily Get And Share The Latest In Social Media News

Josh S Peters

Over on Social Media Launchpad ( the best place to start in social media ) I have setup an interactive social media news page. Find, share, and even submit your own social media news right on the page. Social Media

News 130

Social Media GLAM Presentation

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media GLAM Presentation Social Media GLAM Presentation Written on July 15, 2010 by Josh Peters in Social Media 1 Comment - Leave a comment!

Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

The real truth that “cuts through the bull shiitake of social media…” huh? Myth / Truth #1: Social media is media / Social media is relationships - This is something we’ve all know for years, but it’s always worth repeating.

Review 151

The Hedgehogging Social Media Bus

Josh S Peters

On the New Mix Marketing blog I introduced a very wordy concept based on the book Good To Great (aff link) that takes the two core concepts from the book and applies them to your social media program. Take a look at The Hedgehogging Social Media Bus and let me know what you think.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Building Blocks Of Social Media Campaigns

Josh S Peters

Today on New Mix Marketing I did a post on The Building Blocks Of Social Media Campaigns to help you prep for the big ideas, campaigns, and spends. Social Media Campaigns Social Media Basics Social Media Campaigns Social Media Strategy

Win Free Social Media Books In The SML Book A Day Giveaway

Josh S Peters

Win Free Social Media Books In The SML Book A Day Giveaway on Facebook! We’re giving away 10 excellent social media books over the next 10 days on the SML Facebook page so come join us and get your social media knowledge on!

The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!

ROI 173

Social Media GLAM presentation

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media GLAM presentation Social Media GLAM presentation Written on March 31, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning Passion

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Search and Social Weekly (1.1)

Josh S Peters

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media.

Search and Social Weekly (1.4)

Josh S Peters

This is a sign of something big, a shift in academia and the influence of social media. How Do Social Signals Influence an SEO Campaign? Great insight on this particular convergence of search and social from the one and only Darin Berntson.

Checkout the Social Media Informer

Josh S Peters

That guy right there has been added to The Social Media Informer. Much like similar aggregation sites (Alltop, Social Media Today, etc.) Social Media Informer has been created to help bring out the best social media information out there.

Checkout the Social Media Informer

Josh S Peters

That guy right there has been added to The Social Media Informer. Much like similar aggregation sites (Alltop, Social Media Today, etc.) Social Media Informer has been created to help bring out the best social media information out there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Search and Social Weekly (1.8)

Josh S Peters

A round up of some of the best search and social posts from last week. Enjoy… Warning: these 58 Social Media Tips could Explode your Content Marketing. And how do you use Social Media to spread the word about your “kingly” content?

The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. When it comes to the convergence of search and social the main layer involved (at least for right now) is the bottom layer. Social.

SEO 169

The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. Looking at the ZMOT model above it’s pretty easy to see where your search and social activities will be concentrating. The Convergence of Search and Social Part 1.

Sample 169

10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Create a Social Media Presence . Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users. Guest Post Internet Marketing Email networking PPC Social Media Video

Tips 164

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. Book Review Social Media Olivier Blanchard.

ROI 130

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. Book Review Social Media Olivier Blanchard.

ROI 130

Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles.

Groups 164

Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

The Good, The Bad, and The Ugly in Social Media

Josh S Peters

This is a guest post from Erica Brown Companies from mom and pops to multinational corporations are diving into, or at the very least, dipping a toe in to the pool of social media.

The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to.

Wiki 164

February Social Media Training Classes

Josh S Peters

A: Social media It’s true. Marketing budgets are increasing in their spend on social media, jobs are opening up in social media and there is more and more innovation and growth in these areas daily.

Class 130

This Blog Is No More… For Now

Josh S Peters

The existing posts will stay here, but all content moving forward will be found at the Social Media Launchpad. Social Media I’ll keep this short and sweet. I won’t be blogging here much, if at all, any more.

Search and Social Weekly (1.2)

Josh S Peters

This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. Demystifying social media. How to Filter Social Media in Google Analytics Reports.

Search and Social Weekly 1.5

Josh S Peters

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. The Social Business Textbook (download) by SpreadFast. The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh.

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed.

Wiki 164

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning Passion

Integrating your social media marketing | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating your social media marketing Integrating your social media marketing Written on February 15, 2010 by Josh Peters in Social Media 9 Comments - Leave a comment!

Search and Social Weekly (1.10)

Josh S Peters

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. It’s called Social Media Lunchpad and should everything go as planned it will go live the week after next.