Jason Yormark

Mom & Pop Need Your Social Media Help

Jason Yormark

Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!). These are not major corporations in need of hefty social media plans and execution.

Social Media Isn’t Going Anywhere

Jason Yormark

I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently.

Trending Sources

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools.

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods. Re-design their website to include a blog and better social integration.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Facebook Social Media Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success. How can social media plug in to those metrics?

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. The web and the social web is definitely an equalizer.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. Social Media

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. Whether it’s a blog, your social channels, a robust LinkedIn presence, whatever makes you YOU, do it, and do it now.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing is Social. Digital Marketing Entrepreneur Small Business Social Media TechnologyThis post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark.

Thoughts On Making The Forbes Top 50 Social Media Power Influencers

Jason Yormark

But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts. Social MediaIt can be easy to get caught up in being named to top lists on the web.

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. The web and the social web is definitely an equalizer.

Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

I get that social media has created a stage for everyone, but just get to the point and stop over-dramatizing your life. I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

5 Reasons I Think Facebook Is On The Decline

Jason Yormark

While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate. Facebook points out that users are now spending up to six hours per month on the social network, up by 16% during the same 2011 period, however that rate of increase is also slowing, jumping by only 23% from last year compared to 57% in 2010. Social MediaCrazy right?

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Pinterest For Dudes

Jason Yormark

But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. However one important Pinterest lesson that contradicts all other social networks…do not follow everyone. I definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Social Media

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. You’d think a company centered around social media would be a bit better with communication and community.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

Related posts: 5 Great Social Media & Community Job Resources. The Office For Mac Social Media Extravaganza! Buy Some Social Media Today!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Other than that, you can create anything from social media images to business cards to whatever your design needs may be. Socialistics – Managing social media for your business can be a laboring affair. Throughout my professional career, I’ve always had a love for small business.

Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement. Using Social Media To Avoid The Fires.

Hot Off The Press Social Media Tips

Jason Yormark

That being said you owe it to yourself to check out Lori Taylor’s latest blog post 15 Social Caffeine “Must Do’s” To Rock Your Facebook Fan Page. Definitely will be paying closer attention to Social Mouths. Related posts: The Office For Mac Social Media Extravaganza!

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You Need To Own Your Online Identity

Jason Yormark

Social Media Web Design

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hopefully indirectly sends business our way, but I’d also be the first person to tell you if we weren’t a good fit for your needs as well. Social Media

Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. Social MediaI think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many? Take the latest case.

Webnation TV Appearance

Jason Yormark

Social MediaCertainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto.

5 Facebook Posts That Need To Stop

Jason Yormark

Social MediaI interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right?

How 1 Blog Post Increased My Klout Score

Jason Yormark

For that reason, I definitely pay attention to it, but quite frankly it’s really just a matter of making significant contributions to my blog and my social media streams, which I would do anyway. Related posts: Social Influence. Blogging Social Media

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The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

But in my particular case, I do believe it was the right thing to do regarding my wants/needs when it came to managing my social media efforts on a personal basis. And quite frankly I can’t see how it would be with even the true social media celebs like Chris Brogan and Darren Rowse.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

But in my particular case, I do believe it was the right thing to do regarding my wants/needs when it came to managing my social media efforts on a personal basis. And quite frankly I can’t see how it would be with even the true social media celebs like Chris Brogan and Darren Rowse.

Have You Been A Victim Of Grouponitude?

Jason Yormark

If I ran a business and were to consider using Groupon or Living Social, etc., Or at the very least, share their great experience socially. Social MediaI’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals.

5 Great Tools For Finding A Domain Name

Jason Yormark

Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. 5 Great Social Media & Community Job Resources. I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses.

Twitter Direct Messages Are Useless

Jason Yormark

Social MediaI want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do.

Buy Some Social Media Today!

Jason Yormark

I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. I had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually.

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Rick Pitino & The Cauldron of Social Media Poison

Jason Yormark

Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. Blaming technology or social media for society faults is a cop out.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

to “I work in social media and this directly effects my career!!” I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. Social Media

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Social Reach: Size Does Matter

Jason Yormark

A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Having a large social reach is certainly useless if none of those other things are happening. I had failed to focus substantial efforts on my own social credentials. And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing.