Social Media Management Must-Have: Sprout Social
SEPTEMBER 8, 2015
I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. The post Social Media Management Must-Have: Sprout Social appeared first on Firebelly Marketing | Social Media Marketing Agency.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
The Dark Side Of Social Media
JANUARY 11, 2016
Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media” You can watch the story below. Video URL: [link] ].
3 Simple Ways To Show Thanks To Social Media Followers
NOVEMBER 19, 2015
The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Thank them for their compliments. 2 Retweet.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right
3 Ways You’re Scaring Customers On Social Media
OCTOBER 26, 2015
Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Social Media Management Social Media Marketing
Using Social Media To Promote Your Products & Services
JANUARY 19, 2016
Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? Firebelly News Social Media Social Media MarketingVideo URL: https://youtu.be/vpff-9xJwEk
How Social Media Generates Sales You Can’t Track To Social Media
MARCH 23, 2015
But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. Social Media Social Media Management Social Media MarketingThey just can’t.
Stop Making This Common Social Media Marketing Mistake
MAY 11, 2015
I’m surprised at the number of brands who keep making this common social media mistake. We’ve had many brands come to us with concerns that their large social media audiences were not engaging, clicking or converting. The post Stop Making This Common Social Media Marketing Mistake appeared first on Firebelly Marketing | Social Media Marketing Agency.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. What: Weekly chat about all things social media.
The #1 Quality Of Amazing Social Media Managers
MAY 26, 2015
Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? The best social media managers are creative when developing content and compassionate when dealing with customer service issues. Social Media Management
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! For Twitter: Hootsuite’s Grade Your Social. Authenticate with your Twitter account and Hootsuite’s Grade Your Social will give you a grade from A to F based on reach, engagement and profile scores. Blogging Facebook Instagram Social Media Management Twitter
Is It Time To Remove Social Media Links From Your Website?
SEPTEMBER 14, 2015
Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. That philosophy holds true when it comes to social media links on your website. Don’t link to social media sites you don’t use or maintain. Bloomua / Shutterstock.com.
Social Media Management Must-Have: ScheduGram
OCTOBER 5, 2015
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. You can’t engage with other content or manage the interactions with your own content on ScheduGram—it’s simply a publisher—but you can do those things back on Sprout Social. Must-Haves Social Media Management
How Brands Land On The Social Media Naughty List
DECEMBER 15, 2015
Not feeling the love from your customers or followers on social media? The post How Brands Land On The Social Media Naughty List appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media Management Social Media Marketing1 Not Responding. 2 Not Sharing. 3 Not Rewarding.
3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media
JUNE 29, 2015
Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” If you’re a non-profit struggling with the pain points featured in these slides or with channel management, social ads and influencer outreach, we can help you ! ” Below are my slides from that presentation.
36 Rules of Social Media
JULY 17, 2013
Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules 36 seem like a lot? Pick a couple of your favorites and start from there!
It’s Time For A New Social Media Marketing Agency If…
APRIL 27, 2015
It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Senior teams include social media marketing veterans, and often principals, of the firm you choose. Social is, and has been, the front line of customer engagement and lead generation—put it in the hands of a senior team. Social Media Social Media Marketing
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. The Candlewood Suites Fiasco. No exceptions, she said.
The ROI Of Social Media [Infographic]
JULY 26, 2012
This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?” ” This is a question we know all too well at Firebelly. Blog Kelly Rynard
3 Reasons To Hire A Social Media Marketing Agency
APRIL 20, 2015
Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? Social media marketing is all we do. All of that aforementioned focus and experience makes it easier for us to know what your brand needs to do to get the social media results you’re looking for. 1) Focus. 3) Results.
Cheat Sheet: Social Media Ad Metrics & Formulas
FEBRUARY 29, 2016
Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Are your social media advertising efforts delivering the traffic and revenue you’re looking for? The post Cheat Sheet: Social Media Ad Metrics & Formulas appeared first on Firebelly | Social Media Marketing & Management Company.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Blog Social Media Social Media Marketing
Social Media Influencers vs Brand Advocates: 5 Must-Reads
AUGUST 20, 2012
How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? Blog Social Media Social Media Marketing brand advocates social media influencersFind out in today’s must-reads. Influencers and Brand Advocates.
Dig IN Names Firebelly Social Media Agency Of Record
MAY 4, 2015
We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. Dig IN provides educational resources for agricultural, culinary arts and local food sectors in Indiana.
A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results
APRIL 13, 2015
We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. Social Media” This post provides the answer.
Hurricane Sandy & Social Media: 5 Must-Reads
OCTOBER 29, 2012
When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. Hurricane Sandy Showing Social Power Of Instagram.
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S. Obama v.
Why Social Media Marketing Is, Actually, Fairly Priced
AUGUST 24, 2015
Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Social media is one of them. Now ask yourself again: is my social media spend expensive? Social Media MarketingAnd here’s the bottom line: it’s not always going to be cheap.
Social Media & Diversity: 5 Must-Reads
MARCH 12, 2012
This week we take a look at the issue of diversity in social media. Blinded by the White: Social Media and Diversity. By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. Social Media – It’s Not Just for White Folks.
Social Media is Far From Free
JULY 1, 2014
It is amazing to think just a decade ago social media marketing did not really exist. Now, not only is social media trumping traditional media in terms of popularity, but it also has become a place where companies are spending a significant amount of money. Blog Social Media Marketing By the end of this year, the overall spend on.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. Here they are.
Five Social Media Haters We Love To Hate
OCTOBER 16, 2012
Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. ” They refuse to use social media, because they think it’s childish and silly.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
It Provided Social Proof. The post A Clever Way One Retailer Brings Pinterest From Online To In-Store appeared first on Firebelly Marketing | Social Media Marketing Agency. Pinterest Social Media MarketingI don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. It Stood Out. It Lead To A Sale. Nope.
Emerging Social Media Trend: Selling Out Is The Norm
NOVEMBER 5, 2014
Social Media Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them.
Pinterest And Instagram Make Shopping Easier
JUNE 15, 2015
The post Pinterest And Instagram Make Shopping Easier appeared first on Firebelly Marketing | Social Media Marketing Agency. Instagram Pinterest Social Media AdvertisingI’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. Learn more. Learn more.