Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy.
Six important shifts for social media in 2012
DECEMBER 31, 2011
So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. Improved Integration.
Five way to improve your social media measurement
NOVEMBER 21, 2011
We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. measurement social mediaTweet. Focus on outcomes over outputs.
Should you let social media conversations direct your business?
NOVEMBER 22, 2011
Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Tweet. Tweet.
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.
15 top tips for a successful PR career
APRIL 15, 2013
This is especially the case for social and paid media programs. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Social is just the beginning now, though. Tweet.
Forrester: Email and search drive online sales, not social
SEPTEMBER 28, 2012
Social media, says the report, drives less than 1% of online sales. Social tactics are not meaningful sales drivers. Social is media, not a medium. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results.
7 Steps to Planning Better Presentations
MAY 16, 2012
If you’ll be at BlogWorld, I’m presenting “ Six Important Shifts in Social Media Strategy ” at 10:15 on June 5 and let me know if you think this technique worked for my session! (If Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). Sub-topic #1.
Reflections on the changing digital agency environment
FEBRUARY 16, 2016
As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media.
Content Calendars Aren’t Evil – They’re Just Abused
OCTOBER 15, 2013
Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), As I noted in a presentation at Social Media Week Toronto this year, companies should aim to leave room for 10-20% of their content to capitalize on relevant news, events and audience-relevant topics alongside their planned content.
7 Tips For Getting Legal Approval on Social Media Programs
SEPTEMBER 27, 2011
Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives. social media legalTweet. What do you think? Tweet.
Want to get better at social media? Ask “Why?”
MARCH 30, 2012
Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. At face value, a statement from a client like “we should be in social media” has no meaning, direction or any sort of objectives whatsoever.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook. For those with smaller social media teams, that means community managers will find that stats and analysis are even more important skillsets, and that partnership with measurement teams is critical.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
Book Review: The Social Media Strategist
APRIL 9, 2012
” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. books social media strategy
Infographic: The Cost and Benefit of Social Media
JUNE 6, 2011
Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).
10 Social Media Lessons From Home Improvement
JANUARY 4, 2011
In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Social media is a long-term effort. social media
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #18: Social media overload.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.. Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities. Social media objectives vary. Social media isn’t just bottom-of-the-funnel.
Return On Influence Can Return From Whence It Came
OCTOBER 5, 2011
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Don’t try to measure the ROI of social media, or of “influence”… please. Tweet. Really?
From One to a Million: Managing Social Media at Scale
FEBRUARY 28, 2013
What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” ” The goal of the session was to prompt people to question some of the norms espoused by many ‘experts’, who have never had to manage social media programs at anything beyond a small scale. From One to a Million: Managing Social Media at Scale from Dave Fleet. Structure: How do you structure to handle social media at scale?
Startups: No, You Don’t Need To Hire A Social Media Experts
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. uncategorized communications marketing pr public relations social mediainformed guess.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Trust in 2012: 4 Implications for Social Media
FEBRUARY 2, 2012
Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular? Here are four social media implications from the results of the 2012 Edelman Trust Barometer.
Cartoon: Corporate Twitter
JUNE 14, 2011
social mediaThis made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ).
15 top tips for a successful PR career
APRIL 15, 2013
This is especially the case for social and paid media programs. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Social is just the beginning now, though.
Trust Barometer Reveals Need For Mature Social Media
FEBRUARY 15, 2011
Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me. For companies engaged in social media activities, this is a clear pointer that they need to incorporate a range of spokespeople in their activities. Trust in 2011.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
11 Things I Wish More People Knew About Me
JULY 8, 2011
As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well. If you didn’t already know, I’m a huge Amber Naslund fan. So, here goes – here are 11 things you may not know about me.
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
facebook social mediaLots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses. Identify appropriate engagements to feature. Identify approach to contentious issues.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
Sends Small Businesses to the Top of Social Media for $790 Per Month. On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases. Here’s how it read: From : [.]
Yeah, Well Your Agency Is Killing Unicorns
APRIL 26, 2011
I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. marketing pr public relations social media advertisingThe right people to manage Facebook pages are, apparently ad agencies.
Social Media at Scale: Organizing Global Social Media Teams
FEBRUARY 11, 2013
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. 201 Social at Scale social media social at scaleTweet.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. facebook social mediaAbility to comment as a Page.
Eight Tips for Scaling Social Customer Support
JULY 18, 2011
David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social.. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Tweet. Triage. You bet.
Disclosure And Facebook’s Social Plugin
MARCH 22, 2011
facebook social mediaA few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. My colleague Suzanne Marlatt flagged the way the National Post is addressing the issue on its site. The first line links to a full page of information on the commenting system.
How To Engage On Sites Using Facebook’s New Commenting Plugin
MARCH 8, 2011
Here’s my take on five clear options for people running social media response programs. Facebook has thrown a bit of a wrench in the works for companies engaging in social media response programs. blogging communications facebook social media pr public relationsDo they just avoid commenting on sites using this plugin? What’s yours? login.