Dave Fleet

Six essential shifts in social media strategy

Dave Fleet

We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.

Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. measurement social media strategy

Trending Sources

Five way to improve your social media measurement

Dave Fleet

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

Should you let social media conversations direct your business?

Dave Fleet

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? monitoring social media social media monitoring

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Presentation: The Power of Loyalty in Social Media

Dave Fleet

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Tweet.

15 top tips for a successful PR career

Dave Fleet

This is especially the case for social and paid media programs. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Social is just the beginning now, though. Tweet.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Social media, says the report, drives less than 1% of online sales. Social tactics are not meaningful sales drivers. Social is media, not a medium. Social can underpin and enhance other functions. social media communications integration silos

7 Steps to Planning Better Presentations

Dave Fleet

If you’ll be at BlogWorld, I’m presenting “ Six Important Shifts in Social Media Strategy ” at 10:15 on June 5 and let me know if you think this technique worked for my session! (If

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), content social media Tweet. My friend Jeremy thinks content calendars are evil.

Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. Less “social”, more “media”.

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” social media legalTweet.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. B: Ok, why do you want to be in social media?

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook. facebook marketing social media content

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM. books social media strategy

Infographic: The Cost and Benefit of Social Media

Dave Fleet

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social media

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10 Social Media Lessons From Home Improvement

Dave Fleet

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Social media is a long-term effort. The same goes for social media activities. social media

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Maturation of social media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. measurement social media

From One to a Million: Managing Social Media at Scale

Dave Fleet

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” ” The goal of the session was to prompt people to question some of the norms espoused by many ‘experts’, who have never had to manage social media programs at anything beyond a small scale. Tweet.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular?

15 top tips for a successful PR career

Dave Fleet

This is especially the case for social and paid media programs. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Social is just the beginning now, though.

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Cartoon: Corporate Twitter

Dave Fleet

social mediaThis made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ).

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Social media comes in at the bottom of the list.

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

11 Things I Wish More People Knew About Me

Dave Fleet

As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

facebook social mediaLots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines.

Blogger relations – you’re doing it wrong

Dave Fleet

Sends Small Businesses to the Top of Social Media for $790 Per Month. I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com.

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously.

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Tweet.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Eight Tips for Scaling Social Customer Support

Dave Fleet

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. customer service social media

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Disclosure And Facebook’s Social Plugin

Dave Fleet

facebook social mediaA few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Here’s my take on five clear options for people running social media response programs. Facebook has thrown a bit of a wrench in the works for companies engaging in social media response programs. blogging communications facebook social media pr public relations