What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?”
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media?
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year.
Social Media Complainers – your new BFF's
MARCH 31, 2011
My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are.
YES YOU CAN Measure Social Media
OCTOBER 21, 2011
And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently.
5 things to measure in social media ROI
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.
What you’ve got.
OCTOBER 4, 2011
If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).
6 Things To Empower Your Social Media Campaign
SEPTEMBER 20, 2011
What’s needed for a successful social media campaign? The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. 2) Open up: The more you empower your social media campaign, the more successful it will be.
The Social Media Train – is it too late to catch it?
MARCH 2, 2012
I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Social media is more than just a platform. Why Social Media?
The number 1 rule of social media
MAY 3, 2011
After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rulesI’ve been doing a lot of thinking about a conversation I had last week over Twitter.
What should you outsource in social media?
APRIL 20, 2011
Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology
Why use social media for engaged customer service?
NOVEMBER 25, 2011
All this social media marketing? Why bother using social media for customer service? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
What I learned from my Mom about social media
MAY 5, 2011
Everything You Need To Know You Learned in Kindergarden Featured small business social media advice Fun with Social Media marketing strategyMom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.
Why Transparency Matters
JANUARY 24, 2012
We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Before you take to the social networks with your company stories, be sure your company can back up the story.
Why engaging influencers is even more important given recent Twitter research
JUNE 15, 2011
I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter
Social Media Strategic Plan Template
NOVEMBER 13, 2012
You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. social media #smshi #smshiroi
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media
A Thousand Little Cuts of Social Media – A Kaizen Approach
MARCH 24, 2011
THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. Start by asking your employees simple questions about social media.
The Dave and Busters Tweet Lesson: Stand By Your Brand
NOVEMBER 19, 2014
Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS.
What makes a social media expert any different from a unicorn?
DECEMBER 20, 2011
While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts. social media consultants experts Hawaii honolulu outsourcing
5 metrics to track on Twitter
JULY 28, 2011
Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447. It happened again this weekend.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
What's your social currency?
APRIL 4, 2011
By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Your currency is your social media VALUE.
LinkedIn-You’re Doing It Wrong
MARCH 17, 2014
” It isn’t because I don’t “get” social media and the power of connecting. Tweet [Warning: This is a vent. A rant. I just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs.
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Audiences have no shortage of media to consume, pictures and video help tell the story.
Klout – What’s it all About?
APRIL 11, 2011
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Influencers Social Media Club small business social media advice Hawaii influencers Klout TrendsSeveral services have popped up to help companies cut through the.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. For consultants Wikibrands offers an organized way to help your clients navigate through the complex choices in social media.
When does social media backscratching currency lose its value?
MAY 25, 2011
are encouraging people to identify those they trust in the social sphere. Conversation Endorsement Influencers Opinion social media blog Hawaii influencers opinion TrendsSites like Namesake and Connect.me What's more important, quality or quantity and how is it determined?
6 Twitter Do’s for Business
APRIL 19, 2011
Tactics Twitter social media advice small business suggestionsToday we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just.
Twitter Engagement and the Empty Promise
JULY 26, 2011
After all, isn’t that the promise of social media? social media Trends Twitter analytics engagement measurementI’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here.
Collaboration supports successful campaigns
SEPTEMBER 22, 2011
Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media.
Which comes first social media or social media culture?
JUNE 26, 2012
For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. How to implement social culture?
Socially Speaking What do YOU expect from brands and companies using social media?
JULY 13, 2011
For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media.
What should business be doing with the new conversation websites?
MAY 19, 2011
Tactics Trends small business social media content conversation influencers opinion technologyAs if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.
New research about how to have more engaging Facebook posts
APRIL 26, 2011
We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel
Start-ups making social media part of the business model
MAY 10, 2011
Case Study Featured small business social media start-ups Fun with Social Media marketingOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.