The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. It has a greater degree of social-specific reporting.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? Fortunately a good deal of social activity revolves around sharing links.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? Social Media 10.2%. The social media figure seemed a little low; I was expecting search to come in around 30% and social to be closer to 15%.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Are we creating optimized experiences for social media visitors?
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
The Most Common Causes of Duplicate Content on News Media Sites. Social Media Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Social Media
Link Building Tactics for Publishers
MAY 14, 2013
These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Media relations. The same goes for media relations in general. Social media.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
you still need descriptive, well-balanced headlines for Web search, social media and even for news search. In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Normally in posts like Which News Sites Get the Most Social Media Engagement? Social Media
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site. This is not intended to be a comprehensive list, but it provides a good cross-section of print, broadcast and Web-only media organizations. Social Media
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. For what it is worth, females have stronger participation overall and in every other social network that was examined. Social Media
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. Social Media
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. Social Media
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Social Media
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Social MediaLately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Social Media News Releases Get 3x More Media Coverage.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation). It can even be things like increasing follows/likes/+1s to help with social media efforts.
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
Social MediaWith a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group. Social MediaYes, this is indeed another post about Pinterest.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. Topsy Social Analytics. Social MediaWhat are the best free tools for analyzing a Twitter profile?
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
I used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. And I socialized it too. Related posts: Social Media News Releases Get 3x More Media Coverage.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
Articles still need descriptive, well-balanced headlines for regular Web search as well as social media (and really still for news search too). The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). Social MediaThe demographics of Google+ are typically described as predominantly male and young.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
Social media news releases have lots of advantages, and what’s not to like? That all sounds great, but do social media news releases actually generate more media coverage? Related posts: Where Do You Want Your Social Media Press Releases to Live?
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
Buddy Media. Buddy Media doesn’t technically belong on this list because they’re now positioning themselves as a comprehensive suite. While SEOMoz Pro is primarily a suite of SEO tools, they recently added a Social Analytics section that provides a range of data on Facebook pages and activity. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. Social MediaWhat are the best third-party tools for advanced Facebook analytics?
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
Social MediaIt has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users.