The Social Media Incubator

FEBRUARY 5, 2014

So what can your business learn from CVS on social media strategy? Making a large announcement such as this on social media in today’s world of technology, almost guarantees it will spread quickly. .” You can see more from the Tweet here.

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Examples Social Media Strategy Health Care 139

The Social Media Incubator

AUGUST 3, 2015

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Social media crisis cases are common in today’s world of quick news and quick responses. Your response to a social media crisis is critical.

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The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Today the reality is, your potential customer is spending time on social media. 70% log in once a day.

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Social Media Nielsen Study Activities 191

The Social Media Incubator

OCTOBER 17, 2013

One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts? Keep in mind that all social media is different. The answer is, it depends. Facebook and Twitter are very different from Google+ and LinkedIn.

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The Social Media Incubator

OCTOBER 3, 2013

When it comes to managing your social media page and implementing your social media strategy , it’s important to keep in mind that having a social media identity is more than just having a page that looks good. So what does having a good social media identity look like?

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Social Media Brands Strategy Questions 127

The Social Media Incubator

AUGUST 27, 2013

In January 2102, large companies averaged 178 corporate-owned social media accounts. We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. Social Media Social Media ROI Strategic Social Media'

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Social Media ROI YouTube LinkedIn 132

The Social Media Incubator

AUGUST 15, 2013

Rather than just setting up social media accounts at all of your favorite social media sites or building brand pages that do not engage your audience, it is imperative that you move into the social media space with a strategy. Do you know what you want to get out of social media for your business ?

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Social Media Strategy ROI Campaign 127

The Social Media Incubator

JUNE 17, 2011

That statement can and has been countered by business owners with the question: What’s the point of being on social media if not to promote my products/services or myself? Try these pointers to help you increase your business social media relevance and engagement: Be strategic without talking about your product all the time.

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The Social Media Incubator

OCTOBER 29, 2013

If you are looking for ways to boost your social media, this is the perfect time of year to do so. The holidays present a great opportunity for your social media strategy. Social media has become a main source of sales in today’s world. So what can you do on your social media?

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Social Media Brands Marketing Reputation 119

The Social Media Incubator

OCTOBER 10, 2013

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business?

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Social Media ROI Sports Campaign 132

The Social Media Incubator

FEBRUARY 5, 2013

What’s it take to run a social media campaign? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go. Do you know? Make it count.

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The Social Media Incubator

AUGUST 9, 2013

Social media has come to play a huge role in the work of the traditional media. Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. Here are three tips to help you get started on connecting and engaging on social media. Find and Follow. Don’t be annoying.

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Social Media Tips Report Engagement 138

The Social Media Incubator

SEPTEMBER 24, 2013

your social media is open 24 hours. Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. This is a great lesson on how not to handle a crisis through social media.

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Social Media Airlines Reputation Feed 114

The Social Media Incubator

JULY 16, 2013

Craig writes different topics about social media tips and strategies. Any social media marketing strategy should include adding a lot of value. This is easy to quantify with a tangible product, but not so much so with basic social material. Add Enough Value.

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Social Media How To Construction Meme 144

The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Stay social. You want to make sure you company social media is staying relevant.

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The Social Media Incubator

MAY 29, 2014

As social media becomes more prevalent, business owners are faced with numerous legal issues. Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark. photo courtesy: Getty Images .

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Social Media Policies Social Networking Forums 144

The Social Media Incubator

MAY 7, 2012

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Social media sites are not all the same.

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Social Media Marketing MySpace Fashion 163

The Social Media Incubator

JULY 2, 2013

Social media for business is a growing tool that can be implemented right away. Cindy Leines, founder of CEL Public Relations, coined the appropriate term Real Time PR™ for social media because of the immediate results it can produce. Once you post to social media, you shouldn’t stop there.

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Social Media Strategy SEO Trends 130

The Social Media Incubator

MARCH 9, 2015

Apps Internet Marketing 101 Mobile Apps Mobile Marketing Online marketing Public Relations Social Media Social Media for Business Social Media News Twitter apps live video meerkat video streaming' The app can be expected to be showcased, and most likely heavily used, at SXSW March 13-17.

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The Social Media Incubator

JULY 17, 2013

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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B2B Social Media Tips LinkedIn 163

The Social Media Incubator

OCTOBER 24, 2013

You heard about blogging, email marketing, social media marketing, search engine optimization or search engine marketing–all of which require content to be successful.

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Social Media Content B2B Engineering 151

The Social Media Incubator

SEPTEMBER 13, 2013

A key in being successful in your social media strategy relies on connecting and engaging with your audience. That is why connecting with your customers on social media is so important. Here are three things that your company can do on social media in order to stay on your audience’s radar.

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Social Media Engagement Eventful Strategy 119

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small.

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Trends Social Media Reddit Startup 144

The Social Media Incubator

NOVEMBER 21, 2011

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

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Policies Social Media Press Release Guidelines 111

The Social Media Incubator

SEPTEMBER 28, 2011

More and more customers are reaching out to connect with companies via social media. As a result of this, virtually any company who deals with customers should have some kind of presence on social media. Now is the time to define ‘presence’ on social media. Take Facebook for instance.

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The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. 80 percent of social media users prefer to connect with brands through Facebook. Consumers are interacting with brands in a huge way through social media.

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Social Media Statistics Marketing Retail 111

The Social Media Incubator

FEBRUARY 17, 2012

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

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Social Media Small Business Authentication Resources 111

The Social Media Incubator

DECEMBER 20, 2012

If you listen to some marketers, they’ll tell you that the best time to send out a social media message is on Thursday at 3 p.m. There really is no best time to send out a social media message for effectiveness. People are on social media at different times of the day. And so should you be.

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Social Media Meeting Engagement Facebook 111

The Social Media Incubator

AUGUST 16, 2012

Have you been forced to deal with an unfortunate social media disaster? So what do you do if you come across a major social media emergency? Whether you’re posting on behalf of your clients or your own company, every business needs a social media policy. Do you have a social media policy in place?

Policies 119

Policies Social Media HootSuite Guidelines 119

The Social Media Incubator

FEBRUARY 17, 2012

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

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Social Media Small Business Authentication Resources 100

The Social Media Incubator

DECEMBER 14, 2011

From the offensive tweets of a spokesperson impersonating a duck, to the ‘Qwik’ fail of a new name and site for a DVD rental service, 2011 definitely saw its fair share of social media blunders. Do you have a social media policy in place in case you or your business made a social media mistake?

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List Social Media Policies Publishing 140

The Social Media Incubator

SEPTEMBER 7, 2011

Empire Avenue is a combination of game and social networking, calling itself the “social stock market.” Have fun as you explore these sites, but be sure to keep your social media strategy in mind as you do so! How do these sites stack up against Referral Key?

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Sites Social Media Social Capital LinkedIn 106

The Social Media Incubator

SEPTEMBER 25, 2012

Needless to say, the National Football League (NFL) and Commissioner Roger Goodell are taking quite a beating from angry fans, players and coaches after last night’s Monday Night Football game of the Green Bay Packers and the Seattle Seahawks – and social media is taking the eruption to mammoth proportions.

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Social Media Sports Industry Comments 106

The Social Media Incubator

DECEMBER 24, 2012

Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! HAPPY HOLIDAYS! “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa.

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Social Media Mobile Trends News 150

The Social Media Incubator

MAY 18, 2012

The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth. Social Media Administrator Chelsea Janke will be attending the Zenith Conference.

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The Social Media Incubator

AUGUST 3, 2012

The numbers are captivating, but how else have the Internet and social media affected the Olympic games? The social media profiles of the athletes are incredibly influential. Social media has created an outlet for instant news from direct sources.

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Social Media News Mobile Eventful 111

The Social Media Incubator

OCTOBER 20, 2011

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. How have you seen social media connect people around the world? , are changing the way people are deciding to buy.

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