Akamai Marketing

SEPTEMBER 20, 2011

What’s needed for a successful social media campaign? The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

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Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

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Activities Communities Social Media Class 138

Akamai Marketing

AUGUST 3, 2011

Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? In this way, I think its easier for entrepreneurs and small business owners to really be successful in social media.

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Social Media Meeting Compete Trends 194

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? Why bother using social media for customer service? Is your social media person this human? Do you think customer service via social media is a waste of time? What’s it all about? All this chatter about humanizing and engagement? Would you do it?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

JUNE 29, 2011

Social media and business have this in common. Social media too, takes hard work and requires a hard look at multifaceted issues. Sometimes there are challenges to social media, and when that happens there are a number of choices you can make, some will solve the problem others will just blame someone else.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

JULY 13, 2011

For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles.

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Company Social Media Brands Discount 161

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

FEBRUARY 11, 2013

Stay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.

Case Study 192

Case Study Study Social Media Hosting 192

Akamai Marketing

APRIL 27, 2011

I’m an avid reader of social media blogs. I probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

Social Media 135

Social Media Blogger Features 135

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

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ROI Social Media Case Study Study 130

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

FEBRUARY 24, 2011

When you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves?

Social Media 174

Social Media Small Business Eventful Marketing 174

Akamai Marketing

MAY 5, 2011

Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.

Social Media 192

Social Media Small Business Features Strategy 192

Akamai Marketing

MAY 10, 2011

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking 213

Banking Social Media Company Case Study 213

Akamai Marketing

JUNE 22, 2011

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

Social Media 208

Social Media Marketing Products Case Study 208

Akamai Marketing

MAY 25, 2011

are encouraging people to identify those they trust in the social sphere. Sites like Namesake and Connect.me What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Influencer Conversation 156

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was shocked to see that there was no training built into the class about using social media during a diaster.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

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Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

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Flickr Campaign Consultant Social Media 272

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2012

I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. We do have great restaurants here who aren’t active in social media, but what fun is that?!

Mashup 156

Mashup Social Media Upcoming Energy 156

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion? That’s the artform of Twitter.

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

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Research Twitter Influencer Engagement 188

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

AUGUST 10, 2011

Social media can be such a fantastic place – full of thoughtful, intelligent people. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. It isn’t worth giving up the benefits of free speech for the alternative and so it is with blogging and social media.

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Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

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Eventful Twitter Klout Tourism 116