Atom Thought

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Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement

Atom Thought

Social Media Marketing' Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.

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Social Media 5000 Years Back!

Atom Thought

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta! Coming back to 21st century- How can brands learn from Ramayana?

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Social Media -Outsource or Not?

Atom Thought

Social Media Outsource. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.

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How Social Media is changing brand communication paradigm

Atom Thought

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people. Bean bags don’t make a Google!

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Social Media and the New Workplace!

Atom Thought

Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. How businesses are lapping up social media? How Social Media is changing brand communication paradigm The Great Indian Digital Elections! India Strategy for Social Networking Sites!

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How Restaurants & Pubs Should Use Social Media

Atom Thought

dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). Digital Insight Digital Learning Digital Marketing'

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Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

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