Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. This is not the end of social media marketing.

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Social Media Facebook Privacy Marketing 284

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

OCTOBER 28, 2012

As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down. Social Media Reviews: 10 percent to be paid for by companies in 2014. Map your LinkedIn contacts. Down a new path? PLEASE LIKE MY FACEBOOK PAGE.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

NOVEMBER 18, 2017

Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics. In a survey published by Advertising Standards Canada, roughly 60 per cent of Canadians said they were not comfortable with the truth and accuracy of social media ads.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

APRIL 29, 2014

Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. Related Posts: Getting everyone social media trained. Infographic: selling in social media.

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

APRIL 24, 2018

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Stories continue to grow in importance for audience engagement across social media platforms.

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Features Social Media Survey YouTube 150

Sherrilynne Starkie

AUGUST 8, 2019

Lots of social media news out this week and here’s a summary of the top five stories you need to know. Get our regular Top Five Social Media News delivered directly to your inbox with our free newsletter. The post Top Five Social Media News: Instagram native scheduling is here!

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News Instagram Social Media Retail 186

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Related posts: Social media: how to handle feedback.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

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Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! Social media platforms among top list of companies for 2019 IPO. Social media platforms Slack and Pinterest are tipped to be making an initial public offering. We include New Year’s predictions and resolutions.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down. Sherrilynne Starkie.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Gartner: Fake social media reviews. 5 Ways to Implement Social Media in the Office. What I “Love” About Social Media Sites. crowd rank.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

MAY 12, 2013

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Has Social Media Lost Something? Facebook Featured LinkedIn Social Media Twitter YouTube Bing'

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Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. 17 essential social media guidelines to follow. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Follow List.

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News Google Social Media HootSuite 170

Sherrilynne Starkie

FEBRUARY 24, 2013

February 24: this week in social media. Related posts: Study shows social media drives sales. Social media demographics. Authors and Social Media: What Works? View more lists from Sherrilynne Starkie. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts.

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Social Media Retail Newsletter Study 279

Sherrilynne Starkie

JUNE 29, 2012

No information is posted that hasn’t been published by the social media users themselves. When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings. But there is a fix.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

MAY 2, 2012

Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.

Health Care 281

Health Care Social Media Newsletter Training 281

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care. The Next Frontiers in Social Media.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Only a fool would stiff a lawyer. Related articles.

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Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

MAY 10, 2012

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Health care catching up in engaging consumers on social media (bizjournals.com). Whatever Is Working for You!!

Health Care 284

Health Care Social Media Case Study Newsletter 284

Sherrilynne Starkie

FEBRUARY 26, 2018

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. The post Social media top 5: Twitter takes on spammers and bots appeared first on Sherrilynne Starkie. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

DECEMBER 7, 2009

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

APRIL 17, 2020

It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO.

LinkedIn 389

LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

JUNE 21, 2018

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Anne Joseph is a passionate social media writer and working at Bouxtie. Tik Tok for Business. Author Bio.

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Brands Hashtag UGC Aggregator 273