Ari Herzog

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

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Got Value? Stop Using Social Media.

Ari Herzog

Social media posts expire very quickly. One takeaway is you must be memorable and analytical in every social media post. Another takeaway is to stop using social media for sharing big thoughts — and to blog about it instead. Consider Facebook, for instance. Engagement = likes, comments, shares.

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Bring Balance to Your Social Media

Ari Herzog

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. Strategy identity'

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Understand Social Media in 3 Words

Ari Herzog

You can set up as many social media accounts on as many social media sites as you choose. They might find you by fluke, but who lives their life or runs their business on flukes? -- Thank you for reading Understand Social Media in 3 Words at AriWriter. Will Social Media Pay Off?

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Vistaprint’s Social Media Manager Speaks Out

Ari Herzog

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about. Conversing.

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How Dogs Use Social Media

Ari Herzog

Here’s a sample of recent dog blogs : Case studies exist on the benefits of using social media to announce dog welfare programs and raise funds for dog surgeries. Folks like Mark Hayward wrote about 10 social media tips he learned from his dog. Related posts: Cats and Social Media: Purrfect!

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Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. Stop Diluting Social Media.