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  • PAMORAMA  |  SUNDAY, FEBRUARY 24, 2013
    [Social Media] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place!
  • FIREBELLY  |  MONDAY, MARCH 23, 2015
    [Social Media] How Social Media Generates Sales You Can’t Track To Social Media
    But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. Social Media Social Media Management Social Media Marketing
  • JASON YORMARK  |  TUESDAY, AUGUST 9, 2011
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. Related posts: Buy Some Social Media Today!
  • SOCIALFISH  |  WEDNESDAY, JUNE 25, 2014
    [Social Media] Healthcare Social Media
    Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics. Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old. 5 Social Media Challenges for Healthcare Providers.
  • YMARKETINGMATTERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 5 Reasons Why Your Social Media Marketing Efforts are not Working
    While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience. Simply engaging in social media for your business is not enough.
  • SOCMED SEAN  |  SUNDAY, NOVEMBER 4, 2012
    [Social Media] What Do Your Social Media Updates Say About You?
    One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.
  • SOCIALFISH  |  MONDAY, AUGUST 15, 2011
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” “Of
  • SOCMED SEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
    This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly bashed a local dairy company for no longer supplying their milk.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] The Impact of Social Media
    Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media.
  • HARP INTERACTIVE  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats
  • AKAMAI MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] The Hard Questions of Social Media
    While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Every single time I meet a new client I ask “Why Social Media?”
  • SOCMED SEAN  |  SATURDAY, JANUARY 21, 2012
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Those are all important factors in how NOT to engage in social media.
  • PAMORAMA  |  SATURDAY, JANUARY 28, 2012
    [Social Media] 20 Social Media Blogs You Should Read in 2012
    Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. They all have unique voices that cover a wide range of social-media-related topics, news, and trends.
  • SOCIAL MEDIA MARKETING  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] Social Media & Real Estate
    Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. As a service-oriented business predicated on spheres of influences, social media is more relevant than ever for this industry. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Today's buyers and sellers rely heavily on social media.
  • SOCIALFISH  |  MONDAY, JULY 21, 2014
    [Social Media] The Importance of Testimonials and Social Media
    Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.
  • MINDJUMPERS  |  THURSDAY, JUNE 28, 2012
    [Social Media] Identifying, Understanding and Influencing Social Media Users [Infographic]
    Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you?
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] The Rise Of Hispanics On Social Media
    Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. Furthermore, Latinos are taking over social media in a big way. Image Credit: Latism.org.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media.
  • SOCMED SEAN  |  TUESDAY, JANUARY 1, 2013
    [Social Media] [INFOGRAPHIC] Do Teens Prefer Social Media To Real Life?
    This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter. Facebook Featured Google+ People Social Media Twitter facebook infographic social social media social networking teens textingMany adults feel that teens are making a shift from in-person communications to digital ones.
  • SOCIAL MEDIA MARKETING  |  THURSDAY, JANUARY 26, 2012
    [Social Media] Social Media and Travel
    The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Delta got a late start in social media (and was the subject of its fair share of complaints, including a dramatic rant ), but now has @Delta and @DeltaAssist looking after its customers on Twitter.
  • THE REALTIME REPORT  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
    Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. Social Media ROI And Realtime Big Data Analytics.
  • DAVE FLEET  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Five way to improve your social media measurement
    We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Tweet.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Connection: Social Media’s Special Gift
    I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy?
  • PAMORAMA  |  SATURDAY, APRIL 26, 2014
    [Social Media] Using Hashtags in Social Media Marketing
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. The use of hashtags enables people to wade through the fire hose of social media posts and interact only with the content they find relevant.
  • MINDJUMPERS  |  THURSDAY, JULY 5, 2012
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. Social Media Stats [Infographic].
  • PROACTIVE REPORT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Social Media Strategy Template
    Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.
  • PAMORAMA  |  SATURDAY, OCTOBER 18, 2014
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting.
  • DAVE FLEET  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] Should you let social media conversations direct your business?
    Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Tweet.
  • SOCMED SEAN  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.
  • SOCMED SEAN  |  SATURDAY, MARCH 23, 2013
    [Social Media] 2012 Round-Up Of My Social Media Cartoons And Comics
    It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. From a traffic perspective, the fan favorite, was definitely my comic about whether numbers are really the way you should measure your social media success.
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads?
  • WAXING UNLYRICAL  |  THURSDAY, JULY 28, 2011
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.
  • SOCIALFISH  |  FRIDAY, JANUARY 24, 2014
    [Social Media] [NEW!] Social Media Readiness Workshop
    The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?
  • PAMORAMA  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] Find and Reserve Your Social Media Name
    Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 30, 2012
    [Social Media] Social Media: The Key to Transforming Doctor-Patient Communication
    You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Social Media] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Top executives: social media marketing is for thee, but not for me.
  • JANET FOUTS  |  MONDAY, AUGUST 29, 2011
    [Social Media] 7 steps to an effective social media plan
    I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it.
  • PEG FITZPATRICK  |  MONDAY, AUGUST 1, 2016
    [Social Media] Your Complete Social Media Checklist
    Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Daily Social Media Checklist. Weekly Social Media Checklist.
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Social Media] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. You’re not alone.
  • JANET FOUTS  |  FRIDAY, JANUARY 20, 2017
    [Social Media] The Role of Kindness in Social Media
    mindful social kindness mindfulsocial Social MediaWe may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.
  • FIREBELLY  |  MONDAY, AUGUST 20, 2012
    [Social Media] Social Media Influencers vs Brand Advocates: 5 Must-Reads
    How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Find out in today’s must-reads.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JUNE 8, 2015
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. Today, it’s social media.
  • SOCMED SEAN  |  THURSDAY, APRIL 5, 2012
    [Social Media] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    I have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change.
  • SOCMED SEAN  |  TUESDAY, JULY 10, 2012
    [Social Media] Comic: The ‘Always On’ Nature Of Mobile And Social Media
    Social and mobile…they go together like peanut butter and jelly. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time.”
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Social Media] How to Promote Your Event With Social Media Marketing
    Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Identify the social networks they use: Focus on them with your budget and time.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • SOCMED SEAN  |  FRIDAY, MARCH 22, 2013
    [Social Media] Social Media Funny Friday: Liking Your Own Posts
    Social Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Facebook Humor Instagram LinkedIn Social Media Twitter best practices facebook instagram social media social networking tips
  • JASON YORMARK  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • JASON YORMARK  |  MONDAY, JULY 11, 2011
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. RockMelt Review: Social Media Web Browser.
  • THE REALTIME REPORT  |  THURSDAY, JANUARY 10, 2013
    [Social Media] Social Media Customer Service: Brands Respond More On Twitter
    A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” Is your brand using social media for customer service?
  • SOCIALFISH  |  TUESDAY, FEBRUARY 10, 2015
    [Social Media] The Art of Social Media Listening
    Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
  • MINDJUMPERS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] The Importance of Localized Branded Content on Social Media
    And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Similar Posts: How to structure glocal communication on Social Media.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 10, 2012
    [Social Media] Managing Negative Comments in Social Media
    If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.
  • ARI HERZOG  |  THURSDAY, JUNE 30, 2011
    [Social Media] How Social We Are With Social Media
    They say we lack social skills. Technology Does Make Us Less Social. As more and more technology enters our lives, primarily social media, are we actually becoming less and less social? In some ways, social media brings us closer. Are We Becoming More Or Less Social? I think the meaning of “social” is shifting. Our entire social network once existed of only the people within our village. I became more social.
  • FIREBELLY  |  MONDAY, OCTOBER 29, 2012
    [Social Media] Hurricane Sandy & Social Media: 5 Must-Reads
    When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. Blog Facebook Social Media Twitter
  • SOCMED SEAN  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] BrainDump: 101+ Things You MUST Know About Social Media For Business
    I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. Social media takes time and energy. 3) Social media is about people.
  • JANET FOUTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] How can using social media as an employee help my company?
    You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Look to your corporate social media guidelines to see how best to proceed.
  • THE REALTIME REPORT  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Top Social Media Stats of 2012
    What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. Social Media Statistics Facebook India Instagram social networking statistics Tumblr Twitter
  • PAM MOORE  |  MONDAY, FEBRUARY 1, 2016
    [Social Media] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven.
  • THE REALTIME REPORT  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Ford Launches Fiesta With Young, Social Media-Savvy Influencers
    Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. However, social media allowed people to self-select.
  • PAMORAMA  |  SATURDAY, APRIL 2, 2011
    [Social Media] The Social Media Landscape [Infographic]
    Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, MAY 28, 2010
    [Social Media] Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is.
  • SOCMED SEAN  |  WEDNESDAY, JANUARY 30, 2013
    [Social Media] [INFOGRAPHIC] Peer Pressure Can Be Multiplied Through the Social Media
    Today’s guest blog post comes from Mary Tyler, who writes about parenting, social media & addiction at [link]. If you find this post interesting, be sure to also check out the article on whether teens prefer social media to real life. Many people experience jitters from socializing with their peers, whether it’s a freshmen’s first day at school or an employee’s average day at work.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Social Media Measurement for Pragmatists
    I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. Social Media Measurement for Pragmatists is a post from: Waxing UnLyrical.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Why Social Media Is So Important for Your Business in 2014
    Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Social media is not a weapon
    This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common. Social Media in Action brands customer service Social Media
  • IDACONCPTS  |  SATURDAY, SEPTEMBER 20, 2014
    [Social Media] Are You Measuring Your Social Media Efforts?
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Most people who write on social media.
  • MINDJUMPERS  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Social Media Definition by Peeing [infographic]
    Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. I took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword?
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JUNE 1, 2012
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
  • JASON YORMARK  |  MONDAY, APRIL 2, 2012
    [Social Media] How I Fail At Social Media
    I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. So with that, I’ve come up with my list of social media failures. Regardless I’ve included the button in my social sharing icons in hopes that eventually it will. Social MediaNobody is perfect right?
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 12, 2013
    [Social Media] That Moment When Your Social Media and Real Worlds Collide
    I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.
  • SOCMED SEAN  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Can Social Media Disrupt Your Life Or Career? 5 Tips For Managing The Timesink
    Social media offers a lot of great opportunities and access to information. Here are a few steps I took to keep from spending too much time with my digital relationships and not enough time in real life: Schedule your time…and stick to it – I consistently spend 1 hour in the morning and 2 hours at night to work in the social space. Put the phone down and stop checking your social channels and email.
  • UNSPOKEN  |  THURSDAY, JULY 9, 2015
    [Social Media] 10 Effective Social Media Options Every Business Should Use
    Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile.
  • JASON YORMARK  |  MONDAY, FEBRUARY 24, 2014
    [Social Media] Social Media Isn’t Going Anywhere
    I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently.
  • JANET FOUTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Social Media is Not a Direct Sales Channel
    In these days of social media they Google and search social networks to find out more about a prospect before they even call them. If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Social isn’t about direct sell, sell, sell.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How social media is like spaghetti sauce
    What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry!
  • SOCIALFISH  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] How Some Big Brands Manage Social Media
    I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale. This also includes some discussion of social media management systems. Implementation Presentations Social CRM and ROI
  • PAMORAMA  |  SUNDAY, AUGUST 14, 2011
    [Social Media] 10 Tools for Measuring Your Social Media Influence
    Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. TwentyFeet is a metrics aggregator for all your social media and Web properties. Sprout Social.
  • PAMORAMA  |  SATURDAY, JULY 30, 2011
    [Social Media] Using Social Media as a Communication Tool [Infographic]
    Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.
  • FIREBELLY  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Social Media Horror Story With A Happy Ending
    Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. Social media is easy for companies that produce soft drinks and TV shows.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 15, 2016
    [Social Media] 115 Facts You Never Knew About Social Media [Infographic]
    It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. For the most part, people are still looking at stories and articles from the old media—they’re just doing it in digital format now.
  • PAMORAMA  |  SUNDAY, JUNE 9, 2013
    [Social Media] 7 Popular Types of Social Media Fans [Infographic]
    If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them.
  • PAMORAMA  |  SUNDAY, MARCH 3, 2013
    [Social Media] Social Media Image Sizing Cheat Sheet [Infographic]
    Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketing
  • FIREBELLY  |  THURSDAY, NOVEMBER 19, 2015
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, JULY 14, 2011
    [Social Media] Rest in Peace, Social Media Ninjas
    Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal.
  • PAMORAMA  |  SATURDAY, JUNE 1, 2013
    [Social Media] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. Mix Up Your Social Messages.
  • JANET FOUTS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] 3 Social Media Horror Stories
    Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. Social Media is no new medium to Frank Eliason, SVP for Citibank, so when Occupy Wall St protesters heard that Citibank staff had called 911 when protesters entered a branch in New York and the word went out on multiple social media channels that people were being arrested, he didn’t sit on his hands hoping it would all blow over.
  • PAMORAMA  |  SUNDAY, MAY 12, 2013
    [Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
    Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Social Response ($) | Formerly Cotweet.
  • FIREBELLY  |  THURSDAY, JULY 26, 2012
    [Social Media] The ROI Of Social Media [Infographic]
    This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?” ” This is a question we know all too well at Firebelly.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] How to Use Social Media And Stay Couth
    If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it.
  • CONVINCE & CONVERT  |  SUNDAY, DECEMBER 28, 2014
    [Social Media] Are Social Media Jobs About to Disappear
    Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. When Social Media Becomes Everyone’s Job.
  • MINDJUMPERS  |  TUESDAY, JANUARY 10, 2012
    [Social Media] The State of Social Media In The UK
    Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UK
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Social Media] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Blog Social Media business daily deals groupon livingsocial marketing promotionsFreebeeCards.com.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] How to Use Social Media Strategy to Reach Mommy Blogs
    This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. I also highly recommend commenting on some of their articles and sharing some of their posts on social networks.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.
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