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  • MINDJUMPERS  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Where’s Social Media Going in 2014?
    2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. We already know that more and more people access their social media profiles on their smart phones.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.
  • JANET FOUTS  |  WEDNESDAY, MAY 30, 2012
    [Social Media] 5 Top Social Media Professionals on Google+
    First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. The traffic we get from Google+ also sticks longer than other social media referrals. Googleplus Social Media Tips and Tricks Google Google Plus
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 5, 2011
    [Social Media] Social media salaries, titles, and job descriptions
    Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics
  • ADAM SHERK  |  THURSDAY, MARCH 8, 2012
    [Social Media] 8 Social Media Questions Publishers Should Be Asking Themselves
    For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Here are eight social media questions that publishers should be asking themselves: 1. Social Media
  • JANET FOUTS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Social Media Doesn’t Make Sales – People Do
    There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. I know, social media is what I do, and I love it, but in the end it’s a tool. They’re your social media evangelists. Social Media
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, DECEMBER 5, 2012
    [Social Media] 9 Actionable Ways To Prove & Track Your Social Media
    For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! Generating x% increase of website visits through social media channels. Tracking Social the Proper Way.
  • JANET FOUTS  |  MONDAY, JANUARY 14, 2013
    [Social Media] Social Media for the Busy Sales Person
    I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. I’ll show you some tools that will make your life a whole lot easier, help you be efficient in how you use social media and give you some good case examples to get you off on the right foot.
  • MINDJUMPERS  |  THURSDAY, MARCH 24, 2011
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . So, is your CEO present on social media yet?
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. CMOs On Social Media – Where’s The ROI?
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 30, 2015
    [Social Media] The 15 Types of Social Media Know-It-All
    It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. The worst kind of social media know-it-all.
  • YMARKETINGMATTERS  |  THURSDAY, SEPTEMBER 26, 2013
    [Social Media] Is it Time to Re-Think Your Social Media?
    It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. But why doesn’t social media seem to work for you? Defining Social Media.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] How to Hire Your Social Media Marketing Partner
    After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. There are any number of ways to slice and dice social media activities. Marketing Social Media hiring social media
  • SHERRILYNNE STARKIE  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] Social Media Informer
    Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Social Media Informer is now featuring content from sherrilynnestarkie.com.
  • PAMORAMA  |  SUNDAY, DECEMBER 15, 2013
    [Social Media] Social Media Image Dimensions: The Ultimate Guide
    Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube. The guide also includes character counts for the 7 most popular social networks.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, APRIL 3, 2012
    [Social Media] Triple Bottom Line Thinking for Social Media
    We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that. Marketing Social Media
  • PAMORAMA  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Social Media] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • UNSPOKEN  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
    In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Become Social in Social Media With Jugnoo.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 22, 2015
    [Social Media] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. 7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social.
  • PAMORAMA  |  SATURDAY, MARCH 14, 2015
    [Social Media] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.
  • UNSPOKEN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
    Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement.
  • YMARKETINGMATTERS  |  WEDNESDAY, APRIL 30, 2014
    [Social Media] Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
    Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. .
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 28, 2012
    [Social Media] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan?
  • SOCMED SEAN  |  WEDNESDAY, DECEMBER 21, 2011
    [Social Media] Think Twice About Automating Your Social Media Efforts
    I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. digests, Foursquare updates, and auto-retweeting of certain “trusted resources” In the end, there was a strong consensus that while some automation is valuable, over-automating your social media activities actually defeats the purpose of building individual relationships with your customers or community members.
  • SOCIAL MEDIA CITIZENS  |  SUNDAY, FEBRUARY 13, 2011
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Social media is changing this situation. Social media effects various value chain activities.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtube
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, FEBRUARY 29, 2012
    [Social Media] 20 Ways to Cultivate Brand Unawareness in Social Media
    Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands.
  • UNSPOKEN  |  MONDAY, APRIL 16, 2012
    [Social Media] The Most Remarkable People on Social Media Today
    Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. People are joining the social universe for a reason – to be social, to be heard and to be noticed.
  • JANET FOUTS  |  SUNDAY, MAY 13, 2012
    [Social Media] Do It Yourself Social Media Audit
    We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 23, 2012
    [Social Media] What Does 2013 Hold for Social Media?
    As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. US digital media usage: A snapshot of 2013.
  • MINDJUMPERS  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] 5 Educational and Inspiring Social Media Diagrams
    Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand.
  • SOCIALFISH  |  MONDAY, MARCH 13, 2017
    [Social Media] Social Media Stress is Real
    Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Debunking the Hype From the Trenches Risk and Social Media
  • JASON YORMARK  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • SOCMED SEAN  |  SUNDAY, JANUARY 27, 2013
    [Social Media] [COMIC] Parenting In The Age Of Social Media
    During the teen years, we have to worry about sex, drugs, and peer pressure and now the digital era has brought along new issues like sexting, online bullying and a host of other problems that come with social media. But social media doesn’t have to just be a difficulty for parents. Blogs Facebook Featured Humor People Social Media cartoon comic comic strip humor parents social media social networking teensParenting is tough.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 19, 2011
    [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them.
  • FIREBELLY  |  MONDAY, JANUARY 11, 2016
    [Social Media] The Dark Side Of Social Media
    Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social MediaA rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news.
  • SOCMED SEAN  |  SUNDAY, APRIL 1, 2012
    [Social Media] 10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
    Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 16, 2016
    [Social Media] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 But “Professional, social and emotional benefits” marketing has a 42% lift.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 27, 2016
    [Social Media] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.
  • ADAM SHERK  |  THURSDAY, APRIL 17, 2014
    [Social Media] The Best Social Media Analytics Tools for Publishers
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. It has a greater degree of social-specific reporting. Social Crawlytics.
  • FIREBELLY  |  MONDAY, MARCH 23, 2015
    [Social Media] How Social Media Generates Sales You Can’t Track To Social Media
    But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. Social Media Social Media Management Social Media Marketing
  • JASON YORMARK  |  TUESDAY, AUGUST 9, 2011
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. Related posts: Buy Some Social Media Today!
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Social Media] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. Social matters in b2b.
  • WEBBIQUITY SMM  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s true that social media remains in many ways a sort of wild west. Social media is the new PR.
  • SOCIALFISH  |  WEDNESDAY, JUNE 25, 2014
    [Social Media] Healthcare Social Media
    Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics. Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old. 5 Social Media Challenges for Healthcare Providers.
  • YMARKETINGMATTERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 5 Reasons Why Your Social Media Marketing Efforts are not Working
    While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience. Simply engaging in social media for your business is not enough.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 4, 2012
    [Social Media] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites?
  • SOCMED SEAN  |  SUNDAY, NOVEMBER 4, 2012
    [Social Media] What Do Your Social Media Updates Say About You?
    One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Social Media] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 12, 2013
    [Social Media] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. What role does social play in a brand’s overall online visibility? Social Media Today ).
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 1, 2015
    [Social Media] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Social media needs to be part of an integrated strategy.
  • SOCIALFISH  |  MONDAY, AUGUST 15, 2011
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” “Of
  • PAMORAMA  |  SATURDAY, MARCH 7, 2015
    [Social Media] How to Create Perfect Headlines for Social Media Posts
    Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
  • SOCMED SEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
    This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly bashed a local dairy company for no longer supplying their milk.
  • HARP INTERACTIVE  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter stats
  • AKAMAI MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Social Media] The Hard Questions of Social Media
    While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Every single time I meet a new client I ask “Why Social Media?”
  • PAMORAMA  |  SUNDAY, SEPTEMBER 14, 2014
    [Social Media] 8 Tips for Managing a Social Media Crisis
    Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. While it’s possible to counter a social media crisis after the fact, it makes far more sense to be prepared in advance and have a predetermined plan of attack.
  • SOCMED SEAN  |  SATURDAY, JANUARY 21, 2012
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Those are all important factors in how NOT to engage in social media.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.
  • SOCIAL MEDIA MARKETING  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] Social Media & Real Estate
    Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. As a service-oriented business predicated on spheres of influences, social media is more relevant than ever for this industry. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Today's buyers and sellers rely heavily on social media.
  • SOCIALFISH  |  MONDAY, JULY 21, 2014
    [Social Media] The Importance of Testimonials and Social Media
    Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] The Rise Of Hispanics On Social Media
    Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. Furthermore, Latinos are taking over social media in a big way. Image Credit: Latism.org.
  • MINDJUMPERS  |  MONDAY, AUGUST 13, 2012
    [Social Media] How Customer Service on Social Media Helps Your Brand [Infographic]
    Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. If you don’t use social media as part of your customer service strategy yet – you should.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media.
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Email Still Trumps Social Media for Online Marketing
    Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Analytics Marketing Search SEO Social Media Social Media Marketing Demographics Social media marketing
  • SOCIAL MEDIA MARKETING  |  THURSDAY, JANUARY 26, 2012
    [Social Media] Social Media and Travel
    The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Delta got a late start in social media (and was the subject of its fair share of complaints, including a dramatic rant ), but now has @Delta and @DeltaAssist looking after its customers on Twitter.
  • THE REALTIME REPORT  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
    Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. Social Media ROI And Realtime Big Data Analytics.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Connection: Social Media’s Special Gift
    I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy?
  • DAVE FLEET  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Five way to improve your social media measurement
    We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Tweet.
  • SOCMED SEAN  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.
  • PROACTIVE REPORT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Social Media Strategy Template
    Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.
  • SOCMED SEAN  |  SATURDAY, MARCH 23, 2013
    [Social Media] 2012 Round-Up Of My Social Media Cartoons And Comics
    It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. From a traffic perspective, the fan favorite, was definitely my comic about whether numbers are really the way you should measure your social media success.
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. by Social Media Today.
  • DAVE FLEET  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] Should you let social media conversations direct your business?
    Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Tweet.
  • MINDJUMPERS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] How Companies Are Dedicating Their Budgets to Social Media [Infographic]
    Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media.
  • SOCMED SEAN  |  TUESDAY, JANUARY 1, 2013
    [Social Media] [INFOGRAPHIC] Do Teens Prefer Social Media To Real Life?
    This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter. Facebook Featured Google+ People Social Media Twitter facebook infographic social social media social networking teens textingMany adults feel that teens are making a shift from in-person communications to digital ones.
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
  • MINDJUMPERS  |  FRIDAY, APRIL 20, 2012
    [Social Media] Social Media Analytics – How to Engage With The Data Of Social Media
    Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Understanding Social Media ROI Cycle.
  • PAMORAMA  |  SUNDAY, OCTOBER 28, 2012
    [Social Media] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
  • WAXING UNLYRICAL  |  THURSDAY, JULY 28, 2011
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.
  • SOCIALFISH  |  FRIDAY, JANUARY 24, 2014
    [Social Media] [NEW!] Social Media Readiness Workshop
    The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The State of Social Media Marketing– Annual Survey Report
    Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. According to the survey, it is quite obvious that all social platforms will grow in 2012.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 30, 2012
    [Social Media] Social Media: The Key to Transforming Doctor-Patient Communication
    You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.
  • WEBBIQUITY SMM  |  MONDAY, APRIL 9, 2012
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once.
  • FIREBELLY  |  MONDAY, AUGUST 20, 2012
    [Social Media] Social Media Influencers vs Brand Advocates: 5 Must-Reads
    How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Find out in today’s must-reads.
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social Media] How to Meet Your Consumers’ Social Media Expectations
    The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JUNE 8, 2015
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. Today, it’s social media.
  • SOCMED SEAN  |  THURSDAY, APRIL 5, 2012
    [Social Media] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    I have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change.
  • MINDJUMPERS  |  TUESDAY, JUNE 26, 2012
    [Social Media] Social Media is Going Corporate [Infographic]
    Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool.
  • SOCMED SEAN  |  FRIDAY, MARCH 22, 2013
    [Social Media] Social Media Funny Friday: Liking Your Own Posts
    Social Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Facebook Humor Instagram LinkedIn Social Media Twitter best practices facebook instagram social media social networking tips
  • MINDJUMPERS  |  MONDAY, MAY 2, 2011
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service?
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • SOCMED SEAN  |  TUESDAY, JULY 10, 2012
    [Social Media] Comic: The ‘Always On’ Nature Of Mobile And Social Media
    Social and mobile…they go together like peanut butter and jelly. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time.”
  • JASON YORMARK  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • JASON YORMARK  |  MONDAY, JULY 11, 2011
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. RockMelt Review: Social Media Web Browser.
  • MINDJUMPERS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Social Media] How Social Media Strengthens Companies [infographic]
    Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Also social media make the distances between people shorter and allow for people to connect with each other across borders.
  • THE REALTIME REPORT  |  THURSDAY, JANUARY 10, 2013
    [Social Media] Social Media Customer Service: Brands Respond More On Twitter
    A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” Is your brand using social media for customer service?
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