2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing.

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.

Trending Sources

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.

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Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion.

Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, it is quite obvious that all social platforms will grow in 2012.

The State of Social Media In The UK

Mindjumpers

Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

Social Business + Big Data = Business intelligence

Mindjumpers

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. In addition, if we can manage the BDA’s data, we can essentially analyse how our followers’ friends and connections engage with us. Tweet.

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Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US.

Search and Social Weekly 1.5

Josh S Peters

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. The Social Business Textbook (download) by SpreadFast. The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh.

Social CRM Use Case 6: Retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Better retention rates through social profile mapping. Social CRM and ROI

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. A lot of creating the perfect Facebook ad comes down to managing expectations and learning through trial and error.

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Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “influencer”? G: Who/What is influencing you on Social Media Properties?

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?

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Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Connecting the dots between purchases and social capital for member recruitment. Social CRM and ROI

The Pressures of Content Creation

Social Media Marketing

I've even been guilty of saying that content is the currency of social. kai macmahon (@kaimac) November 30, 2012 Now I'll admit, that my first response was to dismiss it, saying that I could only manage 140 characters at a time. social media blogging content

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. One of the leading tools in the very crowded “Social Media Management tool” space.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. Since its release in March the tool has driven over 100,000 site visits and have increased the Sprout Social trials, which is how we get customers in the door.

Are You Seizing the Power of Social Media Attribution?

Convince & Convert

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Why do you care about Social PR? Social PR brings back the listening to public relations that encourages practitioners to make smart and strategic decisions to communicate and reach their goals and objectives. What’s your secret Social PR Superhero power?

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Social Pros Transcript For Your Reading Enjoyment.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Social Pros Transcript For Your Reading Enjoyment.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “influencer”? G: Who/What is influencing you on Social Media Properties?

Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web. We have a robust social media presence on all the sites you’d expect: Facebook, Twitter, YouTube, Flickr, and our blog.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?).

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Welcome to Social Pros episode number 22. Social Pros Shoutout.