Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

JANUARY 10, 2022

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Spread the news: every social media manager can master the art of social media!

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

OCTOBER 19, 2020

This part of social media management takes up even more time. Let’s say, you have a webinar landing page to promote or a blog post announcing a new product and you’d like to create a social media campaign around it. But what about creating all that content? Are you afraid robots will take your job?

Social Media Management 140

Social Media Management Hashtag Social Media Social Networking 140

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Type: Webinar.

Training 115

Training Course Resources Social Media 115

Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. In this one-hour webinar you will: Discover the 3 major elements of a successful social media program. Register now.

Social Media Management 40

Social Media Management Social Media Hosting Tools 40

Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. In this one-hour webinar you will: Discover the 3 major elements of a successful social media program. Register now.

Social Media Management 40

Social Media Management Social Media Hosting Influencer 40

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 132

Team Social Media Management Skills Trends 132

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MARCH 28, 2024

Subscription design service Superside recently used this approach for a LinkedIn post promoting an upcoming webinar, using very niche hashtags like #aitutorial and #3dmoviestylecharacter with a broader but still targeted hashtag #characterdesign, which has over 14,000 followers.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

Storify 100

Storify Brands Marketing Upcoming 100

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

Social Media 147

Social Media Training Startup Team 147

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Sprout Social

NOVEMBER 27, 2023

The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.” Members also discover more impactful ways to communicate the value of social to leadership teams. The free webinars offered by The Arboretum are among the best in the industry.”

Communities 82

Communities Community building Industry Crowdsourcing 82

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Keyhole.co

FEBRUARY 3, 2024

Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. It uses LinkedIn as the host for a webinar series focused on what’s driving SMBs to hire independent contractors globally.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. View this post on Instagram A post shared by Nuba | Feel Good Lebanese (@nubatown) Audience engagement examples Check out some of the other ways brands can get their audiences to engage beyond social media.

Engagement 103

Engagement Tips Loyalty Metrics 103

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast.

Eventful 100

Eventful UGC Marketing B2B 100

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

NOVEMBER 17, 2014

Compare Social Media Channels Head-to-Head I recently participated in a Webinar with Expion, a terrific social media management platform for big companies (and a sponsor of this blog). If you’re going to invest in social media, take the time to do social media reporting well.

Metrics 167

Metrics Social Media Report Cost 167

Oktopost

MAY 30, 2023

From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. Simplify cross platform social media with a centralized, integrative platform. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

agora pulse

SEPTEMBER 22, 2020

Tip for social media managers and digital agencies. Tip for social media managers and digital agencies. Tip for social media managers and digital agencies. Tip for social media managers and digital agencies. Outsourcing is far more complicated than it seems on paper.

Video 116

Video Social Media Management Small Business Template 116

Sprout Social

AUGUST 16, 2023

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. And attentively responds to incoming customer queries on social.

Social Media 73

Social Media Banking Brands Sentiment 73

Hootsuite

MARCH 18, 2020

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis.

HootSuite 143

HootSuite Health Care Module Training 143

Rebekah Radice

FEBRUARY 25, 2019

That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. Our first topic, “Why Your Social Media Traffic Isn’t Buying (and what to do about it),” included a stellar lineup. How to Turn Your Social Media Traffic Into Sales. SEMRush Social Chat Recap. Let’s dig in!

Social Media 127

Social Media How To URL eBook 127

Twenty4 Social

OCTOBER 18, 2020

The same is true of you as you reach out to more and more people, networking online and off, and providing guidance through your books, webinars, or courses. I'm on pins and needles about the upcoming webinar if you are keen to join me register below and remember to share this post with someone you know would love it too.

Course 92

Course Influencer Curation SEO 92

Sprout Social

JANUARY 29, 2020

With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go. 8 career paths for social media managers. 9 skills every social media manager must have. Interested in professional growth?

Crowdsourcing 75

Crowdsourcing Marketing Social Media Management Knowledge Base 75

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” As networks work those kinks out, marketers have to adapt.

Authentication 90

Authentication Examples Class Team 90

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

Social Media 60

Social Media Training Startup Team 60

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Content Airlines Authentication 89