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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. You need Social Listening Software (AKA Social Media Monitoring Software). ” You need Social Analytics Software.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. Meltwater is a general monitoring solution that also has social media management capability. ViralHeat (part of Cision Social Suite). Talkwalker.