Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 100

Social Media Team Social Media Management Report 100

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Best For Busy People: Pocket.

Social Media Management 60

Social Media Management Social Media Curation Feed 60

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 95

Survey Marketing Social Media Management Badge 95

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. This is important considering skill gap is a major issue in many marketing teams.

Marketing 130

Marketing How To Sample Samples 130

SocMed Sean

JULY 9, 2018

The basics of automation lie in the possibility to schedule posts on social media networks and make them seem like they were spontaneous. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement. IMHO, a good plan is definitely the key!

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Social Media Strategies Summit

SEPTEMBER 22, 2023

Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve.

Strategy 130

Strategy FAQ Guidelines Policies 130

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

Social Media 99

Social Media Strategy Team Review 99

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Oktopost

JANUARY 11, 2024

Prospects’ details often go to the sales team for direct outreach or are put into nurture streams. For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity.

Social Media 107

Social Media Loyalty Reputation Data 107

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. For some women, like Alexa Heinrich, Social Media Manager at St. Is your executive team and board of directors almost entirely made up of men? Something isn’t adding up.

Social Media 116

Social Media Team Groups Groups 116

Ignite Social Media

AUGUST 16, 2018

In one survey, 90% of people had used social to communicate with a brand. If you are listening, you might be able to head off any issues and prepare the wider customer service team for response. As more and more customers turn to social media for customer service, it presents an opportunity to improve your response time.

Social Media 122

Social Media Issues Survey Social Media Management 122

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 116

Social Media How To Collaboration Team 116

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The issue is that most teams want more funds to do what’s in their current plan.” “To Now for the next task: S haring your vision with the rest of your marketing leadership and executive teams.

Social Media 112

Social Media Marketing Atlassian Team 112

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 92

Video Film Content How To 92

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.

Statistics 106

Statistics Skills Analytics Press Release 106

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 104

Engagement Tips Loyalty Metrics 104

Sprout Social

NOVEMBER 8, 2023

This could range from online reviews and social media posts to customer support tickets and survey responses. This step is crucial because it translates complex data into a format that’s easy for teams to understand and use, turning insights into action points for improving customer experience.

Sentiment 109

Sentiment How To Analysis Review 109

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

SEPTEMBER 21, 2020

On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 135

Issues Survey Campaign Authentication 135

Oktopost

FEBRUARY 28, 2022

If you aren’t effectively catering to your current employees, candidates will have no reason to believe that things will be any different for them if they join your team. This will also show your team that you’re invested in their experience and want to know what you can do to improve your workplace. Communicating Employer Values.

Company 136

Company B2B Brands How To 136

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Integrate your social lead tracking across teams.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

FEBRUARY 12, 2020

In a global survey run by Facebook, more than 70% of people said they expect to be able to message businesses for customer service. If your business is closed or social media manager will be away, you can create Away Messages. Hootsuite Inbox also allows you to assign messages to team members. Save your reply.

Facebook 145

Facebook HootSuite Badge Survey 145

agora pulse

JANUARY 7, 2020

Agorapulse helps you record your social media interactions from multiple platforms, as well as manage your interactions with those who mention your brand: You can also organize those social media leads using labels. Turn social media mentions into on-site testimonials. Social media testimonials (i.e.,

Reputation 137

Reputation Strategy Tweetdeck Review 137

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. List social media goals for your next campaign. List social media goals for your next campaign. Brainstorm social media post ideas.

Tools 135

Tools HootSuite Price Template 135