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How a social media consultant can help your business

Sherrilynne Starkie

Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Social media consultants know what they are doing when it comes to program implementation.

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How social media jobs are evolving (and how you can advance them)

Sprout Social

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Act-On.

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

That results in a (decidedly not) social ratio of 70,329. Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9 social ratio. Following back 62. Simply having a high follower count doesn’t necessarily make a company unsocial.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. PaperShare.

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