Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 81

Strategy Marketing Report Resources 81

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. White Papers.

Template 131

Template Templates Social Media Strategy 131

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Social Media Analytics.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. White Papers.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting.

Social Media 140

Social Media Content WordPress Instagram 140

Social Media Marketing

NOVEMBER 29, 2012

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. Rather than a how-to guide, these are simply some observations on what impacts the process.

Content 167

Content Hubspot Mobile Team 167

Sprout Social

APRIL 10, 2019

Social media manages to highlight the happenings of your industry in real-time without any sort of filter. Why you need to conduct social media industry analysis right now. Here’s a quick breakdown of why modern companies need to mind the social space. What is industry analysis, anyway? Authenticity.

Analysis 99

Analysis Industry Social Media How To 99

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos.

B2B 145

B2B Survey Sentiment ROI 145

Convince & Convert

JUNE 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Obviously, the focus of this podcast is on social and people say, “Well, is your product social?”

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. ” It’s a social environment. I think you’re on a good path there talking about the crowdedness of mainstream networks. Jim: It depends on the company.

Social Media 140

Social Media Hubspot Software Hosting 140