Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
The future of publishing: Social News Curation
SEPTEMBER 27, 2010
Storify , a next-generation storytelling platform that lets you build stories from social media. Curating the Signal:Noise ratio in the Social Graph has become an important building stone for online relationships to further prosper.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Social data is overwhelming. Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. The above graphic lists the Social CRM Use Cases (read the full report). Social Analytics Intelligent.
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!). We all need to extend our social media expectations timeline.