Danny WhatMough

MAY 19, 2010

Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages.

Social Graph 64

Social Graph Facebook Statistics Publishing 64

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. The users are the product!

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Ignite Social Media

SEPTEMBER 21, 2022

No brand has better mapped the social graph. The social media landscape is constantly changing, and 2023 is sure to be no different. These are just a few of the trends that we believe will shape the social media landscape in the next year. Interested in refining your social media strategy for 2023?

Trends 136

Trends Social Media Authentication Social Graph 136

Firebelly

APRIL 29, 2013

It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Graph Search Optimization: What Facebook’s Social Search Means for Brands. So what does this mean for your Facebook brand page?

Facebook 203

Facebook Social Graph Guidelines SEO 203

Ignite Social Media

SEPTEMBER 22, 2022

No brand has better mapped the social graph. The social media landscape is constantly changing, and 2023 is sure to be no different. These are just a few of the trends that we believe will shape the social media landscape in the next year. Interested in refining your social media strategy for 2023?

Trends 120

Trends Social Media Authentication Social Graph 120

Webbiquity SMM

APRIL 13, 2021

Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Justin Levy

OCTOBER 17, 2010

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. Tags: content strategy inspiration marketing marketing strategy motivation productivity social media strategy video emotion tungle.

Social Graph 234

Social Graph Feed Reader Meeting Video 234

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph.

Project 153

Project Instagram Tourism Airlines 153

Twist Image

MARCH 7, 2013

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. facebook strategy. graph search.

Social Graph 103

Social Graph Facebook RSS Feed 103

Dave Fleet

FEBRUARY 15, 2011

Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level. Thirdly, the lines around “social media&# are becoming blurred.

Social Media 318

Social Media Survey Social Graph News 318

Twist Image

MARCH 17, 2012

Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). marketing strategy. social graph. social media. Tweet this, get that. It's disruption marketing at its finest.

Hashtag 103

Hashtag Social Graph Marketing Loyalty 103

Mindjumpers

NOVEMBER 20, 2012

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244

Brands Social Graph Report Groups 244

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

BeingOptimist

AUGUST 16, 2022

Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction. Buddy is a resource that helps managers and HR marketers develop a social marketing strategy. It provides data that tells when to interact with a customer.

Software 52

Software Jive Telligent System 52

Convince & Convert

APRIL 10, 2013

If, instead of Facebook Home, I could choose a different flavor of Home, one that was based on my interest graph rather than my social graph, I’d be a buyer. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Facebook 134

Facebook Mobile Social Graph Sports 134

Stay N' Alive

OCTOBER 15, 2013

I learned this the hard way with my service, SocialToo , which, based wholely on the premise of a user''s social graph on Twitter alone, and the ability to auto-follow, was quickly overrun by changes in Twitter''s API policies which rendered my business model obsolete. But a Social Media Marketer needs to be on their toes.

Social Media 102

Social Media Social Graph API Policies 102

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It is a social media engagement process that includes the idea of finding Influencers in your target markets. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Stay N' Alive

JULY 11, 2011

It's a different type of social graph than Facebook's. In the end, yes, this is a battle for your social graph. I do think there are different types of social graphs though, and the battle right now is over the less personalized graph and the more public information.

Social Graph 97

Social Graph Facebook Compete API 97

Twist Image

JUNE 6, 2011

Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. The challenge is not that the Web strategy has had more time to marinate or that the mobile strategy still needs some work.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Convince & Convert

OCTOBER 23, 2013

But, in keeping with their strategy of making content disappear, Stories expire every 24 hours. In a way, SnapChat brings us full circle back to the MySpace days, where lack of identity norms created a maelstrom of often nonsensical (yet perhaps far more visceral and honest) social media and online connectivity.

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Twist Image

FEBRUARY 8, 2013

online social network. social graph. social insight. social scale. brand loyalty. business book. content marketing. creative idea. digital creative. facebook marketing. fan acquisition. in praise of slow. marketing creative. native advertising. paid advertising. youtube.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Small Business Mavericks

MAY 10, 2011

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. Tags: Quora , search , spam , Twitter This entry was posted on Tuesday, May 10th, 2011 at 9:44 am and is filed under Social Media. About.Me: A Good Starting Place On The Web?

Small Business 156

Small Business Twitter Case Study Press Release 156

Convince & Convert

JUNE 15, 2012

In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In You can follow Sean McGinnis on Google+, Twitter and on Linkedin.

Google 125

Google Content Construction Social Graph 125

Twist Image

APRIL 23, 2013

They''re constantly chasing more fans along with an ongoing strategy to maximize the amount of likes that each individual posting gets. The caution with social media is that these connected channels are highly personal. digital marketing strategy. social graph. social media. social media case study.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. If you don’t have a well-defined Facebook content strategy, now is the time to do this. It’s about tapping in to the vast body of knowledge Facebook has about about what we like and what we do.

Brands 85

Brands Social Graph Feed Feedly 85

Justin Levy

JULY 30, 2010

It can cause bloggers to start rethinking their content strategy and possibly even considering whether or not they should continue blogging. By sharing that post with your social graph, it will extend the number of eyes that may be seeing that blog for the very first time. Sometimes the comments are even better than the post.

Comments 220

Comments Disqus Social Graph Blogger 220

Proactive Report

SEPTEMBER 5, 2012

What does all this mean for your PR and marketing strategy? Know who is in your social graph and where they go to get trusted information. You have to be seen to be doing the right thing. And people they trust have to endorse that. Have a position that will resonate with your audience and be true to that position.

Reputation 90

Reputation Sample Samples Social Graph 90

Proactive Report

NOVEMBER 12, 2011

Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line. Map your brand’s social graph. Find the influencers in each node of the graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

APRIL 20, 2016

Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). Instagram strategy isn’t just about how old your audience is or where they live; to get Instagram right, you need to fit in with the culture. Produce data-driven content you know will resonate.

Feed 60

Feed Feedly Instagram How To 60

Twist Image

MAY 17, 2012

I don't know the innards of GM and their media planning or strategy, but this decision does require some context. They are marketing in the channel and leveraging the social graph to connect outside. media strategy. social content. social media. Media is just media. Where else to put your money.

Facebook 107

Facebook Automotive Press Release Banking 107

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. They stray to their social graph, they stray to other entities, and they might even stray to another brand. social graph. social media. advertorial.

Brands 40

Brands Retail Social Graph Repository 40

Proactive Report

JANUARY 27, 2013

Smaller does not necessarily mean more nimble in social media. In conclusion the report suggests that mapping the online social graph of a brand and identifying and engaging with the influencers in each sector should be part of a brand’s research and decision making. “We

Reputation 101

Reputation Social Graph B2B Survey 101

Convince & Convert

JANUARY 13, 2011

If you’re calling yourself a digital strategy consulting company but your prospective customers know you as an advertising agency, there’s a fundamental disconnect that you can uncover and address. The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs.

Company 140

Company Conversation Radian6 Social Graph 140

Twist Image

JUNE 9, 2011

The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales?" social media. social media strategy. It's marketing material thinly veiled as a voice, opinion or an idea.

B2B 103

B2B Social Graph Publishing Widget 103

Proactive Report

AUGUST 15, 2009

Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. We have to move from keyword-focused strategies to being people-focused.

Social Media 53

Social Media Social Graph Engineering Travel 53