Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies. May 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). Kill the Category. Google doesn’t need to make money on Wildfire.

Google 164

Google Adwords Software Social Media Management 164

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. The software does the math, but it’s only as good as the set up.

ROI 138

ROI Social Media Social CRM Survey 138

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

JULY 12, 2011

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 146

Jive Lithium Social CRM Yammer 146

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Firebelly

NOVEMBER 15, 2012

Of course, this didn’t work on an audience of people who do social media for a living (ice to eskimos, people), especially from a company that sells social CRM software. . Happy Endings & Lessons Learned. Oracle and Candlewood learned some valuable lessons in the last couple days.

Social Media 241

Social Media Hotels Retail Airlines 241

Laurel Papworth

MAY 23, 2010

and I had a poke around on Wikipedia to read more about the actual software: Microsoft SharePoint , also known as Microsoft SharePoint Products and Technologies , is a content management system with integrated search functionality developed by Microsoft that allows users to work in a web-based collaborative environment. Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). Polaris B ).

Social Media 245

Social Media B2B Marketing SEO 245

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

MAY 10, 2011

“help desk software&# instead of the product name). While it’s inappropriate to simply write a blog post extolling the wonderfulness of your product or service (that’s a marketing slick, not a helpful blog post), there will be times when, in presenting a solution to a problem, a mention of your product naturally fits in.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 28, 2011

Every time we opt for simple by pre-programming tweets, by purchasing likes, by turning our Facebook wall into nothing but a coupon machine, by using marketing automation software to auto-contact prospects in social media, we are flying in the face of what we know other social media users would prefer. .&# And he’s right.

Social Media 155

Social Media Discount Loyalty Software 155

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in.

CSR 137

CSR Social Media Strategy Consultant 137

Sprout Social

APRIL 28, 2022

There’s no shortage of software out there. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. These tools might include: Marketing tools (think: social, CRM, email). Customer communication tools (think: live chat or help desk software).

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Hitwise 117

Hitwise Content Blogger Consultant 117

Visually SM

JULY 27, 2020

Forget automation software that gets robot followers or has nothing to do with your audience. Therefore, the Klear platform is one of the most interesting social media tools that you can have. Another perk is discovering new people to connect with and systematically remove bad connections, using the discovery tools.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JANUARY 10, 2013

In fact, 42% of customers expect a response time of 60 minutes or less from brands after they’ve complained about something via social media. In some new research that my team at Software Advice worked on in partnership with. Click to read more »

Brands 161

Brands Software Twitter Research 161

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. Just like websites.

Social Media 134

Social Media Consultant Video Strategy 134

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools. A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time.

Social Media 134

Social Media Tools Marketing Analytics 134

The Realtime Report

DECEMBER 10, 2012

Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol. The study looked at how long it took each brand to respond and the percent of total tweets that received a reply. Expand your keywords (‘triggers’) to help prioritize responses.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 130

Social Media B2B Company Consultant 130

Firebelly

SEPTEMBER 12, 2011

By Adam Holden-Bache By using free alert tools like Social Mention and Google Alerts (or by using the alert capabilities of your social media monitoring software) you can set up alerts in minutes and have them delivered to your email inbox or RSS reader. Here’s a list of 22 social media alerts your business should consider.

Social Media 170

Social Media Social CRM Curation Feed 170

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

Social CRM 79

Social CRM Microsoft Collaboration Software 79

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Convince & Convert

SEPTEMBER 24, 2015

He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.” The person that’s going to download your thought leadership report might not be the person making the final decision, or vice versa, on the software.

Strategy 60

Strategy Content Marketing Social CRM 60