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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Ways to spend your Social Capital

Buzz Marketing for Technology

So far I have noted on Inside Facebook … YouTube Integrate Facebook Connect to Auto share Uploaded Videos PageReach Launches First “Content Network” Built On Facebook Pages Microsoft Xbox Games to share Games with Facebook Connect Users can update their Facebook status, post photos, and play games with friends directly within Xbox Live.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Why you need to build your Social Capital?

Brands 213
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MUST WATCH: The state of the internet and group-forming

SocialFish

Here is a video of a panel at the State of the Net conference in DC last week discussing the study. He sees lots more groups forming in the future but also lots more people joining and leaving groups at a lower thresholds of participation and asks, “what does that do to social capital&# ?

Gov 2.0 196
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From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

They streamed videos from the van and gained national attention, ultimately raising $18,000 in funding for the not-for-profit that mentors high school-age students. Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

MicroVideo shops will start popping up – video is just still to expensive for many BtoB Marketers and with the advent of some cheaper high definition video cams – I think you are going to see many small video shops popping up. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

Marketing 217
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men.