Remove influence

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Do they get comments and do people share their content through social media?

Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

Trending Sources

Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. What Defines Influence? Schaefer , define online influence? What is the marker of online influence?

Klout 37

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Within 30 seconds, here’s the list of all the top mayors ranked by influence.

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. influencer marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You Should Use a Content Rationale Report June 28th, 2010 |Written By: Jay Baer | View Comments Tweet Little is the new big.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. Brian: I’ve studied this actually, the idea of social network fatigue.

The State of the Blogosphere 2010

Blogging sets the foundation for influence providing an intellectual epicenter for vision and knowledge. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking.

Listening Is Key, But Don’t Forget Your Research

Geoff Livingston

As Geoff discussed here three weeks ago, whatever your influencer engagement strategy may be – Direct Community Interaction with Stakeholders, Top Down Influence, Flanking, or Creating a Groundswell – you need to first “read the tea leaves” to be successful. by Heidi Sullivan.

How do I get People to Interact and Build Lasting Relationships?

Stay N' Alive

or, “how do I create traffic?&# There’s even a book about it called, “How to win Friends and Influence People.&#. I mentioned an important piece to that puzzle to building influence (in my case, getting published, and building a reputation) was how to network. What I haven’t shared is how to network to build that influence. Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital.

40 Social Media Blogs You Should Be Reading


pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. She blogs here about social media and marketing stuff for businesses of all sizes. and social media news.

Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Until executives move beyond the notion that social media is somehow for the rabble, and not for them – that somehow they are too old, too non-techie, too erudite to utilize something as juvenile as Twitter (which evokes the manic texting of their junior high-aged daughters), we’re never going to see full (or even majority) social media adoption in corporations.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After the socially awkward embracing is done, invite both groups in during the creative process. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. Social media is helping businesses (big or small) thrive and increase their customer strength.