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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile Marketing with SMS (Short Message Service). The open rate of SMS is 98% compared to 22% for emails.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

While email, social, and other digital marketing activities are still vital to a cohesive marketing and business strategy, P2P can be a massive asset to help your organization hone in on building those key relationships with your audience, users, or customers. SMS Marketing is One of the Fastest Growing Channels.

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Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat. Paying more than a few hundred dollars a month for marketing tools? This will help.

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How To Protect The Privacy of One’s Mobile Device

The Realtime Report

According to a Q4 report by We Are Social of 2018 Global Digital Trends, there are almost 4.2 billion active social media users. Google’s Consumer Barometer survey says that users are five times more likely to go online via their phones. Users should be careful about clicking on any SMS links or replying to messages.

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