Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. Here’ show they are using SMS messaging.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.
Android Facebook Messenger Users Can Send, Receive SMS Messages
JUNE 14, 2016
Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Select “SMS” from the list. Turn on “Default SMS app.” However, when you send an SMS message, the recipient can be on any platform.
Facebook: No SMS Charges for Account Kit Until August 2018
AUGUST 17, 2016
Facebook announced that developers using its Account Kit , initially introduced at F8 in April, will not be subject to SMS charges until August 2018. Apps Facebook Account Kit Calvin Mak Conversions Developers Email F8 fbStart passwords phone numbers SMS text messaging
SMS Marketing: a Grossly Underrated Marketing Tactic
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.
Ten Social Media Truths About Chatbots
JULY 7, 2016
Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interfaceFacebook recently announced that chatbots will be incorporated into Messenger.
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. During the transition period, Digits, the SMS authentication services, will be maintained by Twitter. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform.
Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
MAY 16, 2016
Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks.
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing.
Twitter Stalking via SMS
AUGUST 11, 2010
Marketing Automation, Set It and Forget It
JULY 26, 2012
SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce sms
Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message!
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it.
Facebook Open-Sources Community Cellular Manager
NOVEMBER 8, 2016
They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying: CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services.
The History of Marketing [Infographic]
AUGUST 7, 2012
SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass.
Facebook Adds Instant-Verification Component for Account Kit to Android SDK
DECEMBER 20, 2016
The instant-verification feature announced Tuesday will immediately authenticate login requests by matching the mobile number tied to Account Kit with the mobile number connected to users’ Facebook accounts, and the social network said in an email to SocialTimes that this addition is particularly helpful in region where SMS service is unreliable. If there is a match, we can complete the verification without sending a one-time password via SMS, making the sign-in flow more seamless.
Five Forms of Mobile Media
APRIL 14, 2011
1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS web
Unlock Facebook With a Physical Security Key?
JANUARY 26, 2017
Facebook announced support for physical security keys with certain web browsers and mobile devices.
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. You can even opt for business SMS short codes that provide an inexpensive way for a customer to reply using your chosen keyword. How To Start A Mobile Marketing Strategy.
Show 377 - How to make your brand reach the next billion
MARCH 19, 2012
SMS marketing through free air time. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment skills and marketing tips.
Every word matters
JUNE 13, 2011
This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. A couple years ago I wrote a competitive response for internal use
5 Ways To Maximize the Marketing Budget
JULY 5, 2012
Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system.
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns.
CheatSheet: 4 Mobile Ad Platforms That Work
Convince & Convert
NOVEMBER 7, 2012
Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile.
[COMIC] The Complexity Of Social Media Communications
AUGUST 2, 2013
It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right?
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA.
Don’t Let Thumbs Dominate Mobile Marketing
Convince & Convert
DECEMBER 13, 2012
Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst.
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? “SMS” lets you send SMS messages from your phone to a desired contact. (It
Hurricane Sandy & Social Media: 5 Must-Reads
OCTOBER 29, 2012
By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media.
Stopping Event Spam with Google Plus Hangouts
JULY 9, 2014
You have to do this for EACH calendar you connect to Google Plus if you are being pinged with emails and SMS messages. When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair.
The Untapped Potential Of Emojis And Their Role In Social Media Marketing
MAY 10, 2016
Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video.
The Best Cloud Computing Apps
FEBRUARY 1, 2013
It helps you manage tasks whilst reminding you of every appointment you ever forgot, via email, instant message or SMS. Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe.
Improvements to Google+
NOVEMBER 9, 2013
For the first time Google+ Hangouts, which I use quite a lot, support both location sharing and SMS. It now allows users to send location maps and to send and receive SMS without having to switch applications. for Android is out with SMS and MMS support, animated GIFs, location and status sharing. Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing.
Facebook’s Messenger App: What You Need To Know
The Social Media Incubator
AUGUST 18, 2014
One permission says that Facebook may edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.
Six Tips to Go Mobile without Going Broke
FEBRUARY 20, 2012
So, why not share deals, information, and updates with your customers via SMS? For a simple guide to get started with SMS Marketing, check out the Beginner’s Guide to SMS Marketing by Tatango. Cost: Varies depending on the SMS Marketing Software partner. Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce.