Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 . 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 27, 2011

Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Who is your ideal target for this specific effort? Is it a broad base of consumers or just a select niche?

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

DECEMBER 11, 2013

Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months.

comScore 199

comScore Smart Phone SMS Advertising 199