• SOCIAL MEDIA MARKETING  |  SUNDAY, SEPTEMBER 10, 2017
    [SMS] Role of Mobile Marketing to Grow Your Business
    Marketing Via SMS and MMS SMS and MMS advertising are getting an enormous change showcasing. Presently clients are getting offers and rebates or get advised available to be purchased through SMS or MMS. Voice Mail: Marketers can send a voice SMS or a prerecorded message without making any ring for advertising their business. It is easily visible to the user instead of SMS. Mobile Marketing promoting is another meaning of web showcasing.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 7, 2017
    [SMS] The 6 Ways Digital Marketers Can Help Customers
    Being available on multiple channels such as social networks, email, phone, live chat, SMS, or WhatsApp and treating client interactions as real conversations, are the roads to customer happiness. 2560 1340 “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”. Jeff Bezos (Founder and CEO of Amazon). Customer support is undoubtedly a crucial aspect of any online business.
  • BUFFER SOCIAL  |  MONDAY, AUGUST 7, 2017
    [SMS] 5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]
    SMS Marketing. What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere.
  • SIMPLY MEASURED  |  TUESDAY, MAY 30, 2017
    [SMS] What You Should Know About Chatbots in 2017
    While SMS may be seen as a platform similar to Messenger, panelist Thomas Smyth co-founder of Trim , an app that leverages chatbots to save consumers on services, said that it pales in comparison to Messenger: We see 3x better engagement on messenger than we do on SMS. When it comes to bots and artificial intelligence, it’s hard for me to shake the dystopian worlds of Sci-Fi as depicted in The Matrix.
  • PROBLOGGER  |  THURSDAY, MAY 11, 2017
    [SMS] How to Use SMS Marketing to Boost Your Blog’s Audience
    Remember SMS? Once your site is mobile friendly you can start working on your SMS campaign. Don’t worry folks, the beauty of SMS marketing is that it’s not as tedious as email campaigns! Remember to test your SMS campaigns on multiple handheld devices and only send it when you’re completely happy with the presentation. However, SMS campaigns spike within the hour. The post How to Use SMS Marketing to Boost Your Blog’s Audience appeared first on ProBlogger.
  • WEBBIQUITY SMM  |  THURSDAY, MARCH 30, 2017
    [SMS] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Only for Android phone users and you’ll need the (free) Andoid app to make this work, but then you ca send and receive SMS messages from any PC or Mac using your Android phone number. I can cut and paste from desktop windows to SMS conversations, send photos in my picture folder to MMS recipients, and works on my Nexus 7 tablet as well. For Google Voice users—make calls, send SMS, preview Inbox, and get notified of new messages. (US
  • BUFFER SOCIAL  |  WEDNESDAY, MARCH 15, 2017
    [SMS] Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature
    Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment. Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [SMS] Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
    From here, you can also send an SMS invite to anyone who isn’t currently on Snapchat. This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 26, 2017
    [SMS] Unlock Facebook With a Physical Security Key?
    Facebook Privacy/Security Android Applications apps Brad Hill browsers Chrome Code Generator DropBox Facebook login Facebook Security FIDO Alliance github Google Google Authenticator google chrome login mobile NFC Opera Phishing Salesforce Security Keys SMS Text Messages two-factor authentication U2F Universal 2nd Factor USB Web Browsers YubicoFacebook announced support for physical security keys with certain web browsers and mobile devices.
  • KATIE LANCE  |  WEDNESDAY, JANUARY 25, 2017
    [SMS] Inman Connect NYC 2017 Key Take-Aways #ICNY
    This is a brokerage product aimed at recruiting, and requires a subscription with Broker Metrics, and it uses SMS and BombBomb to foster relationships with agents you’d like to work with. I’m a big believer in the old adage, ‘the more you learn, the more you earn’ – and you never stop learning and growing and Inman Connect is always one of the best places to do just that.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [SMS] Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
    Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. During the transition period, Digits, the SMS authentication services, will be maintained by Twitter. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform.
  • PIXLEE  |  TUESDAY, JANUARY 10, 2017
    [SMS] The What, Why, and How of Brand Awareness
    This can be as simple as sending out newsletters with updates and promotions, SMS notifications, or inviting them to follow your brand’s social media channels. New businesses today have a huge opportunity in social media. Yet they have no shortage of competition from brands looking to be the leaders in their industries. Standing out in a crowded newsfeed is no easy feat, but with an understanding of audience, creativity, and investment in brand awareness initiatives, it is possible.
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [SMS] How To Start A Mobile Marketing Strategy
    SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. You can even opt for business SMS short codes that provide an inexpensive way for a customer to reply using your chosen keyword. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience.
  • RAZOR SOCIAL  |  WEDNESDAY, DECEMBER 21, 2016
    [SMS] 45 Marketing Tools to Consider for 2017
    You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). What are the hottest marketing tools you should be using in 2017?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 20, 2016
    [SMS] Facebook Adds Instant-Verification Component for Account Kit to Android SDK
    The instant-verification feature announced Tuesday will immediately authenticate login requests by matching the mobile number tied to Account Kit with the mobile number connected to users’ Facebook accounts, and the social network said in an email to SocialTimes that this addition is particularly helpful in region where SMS service is unreliable. If there is a match, we can complete the verification without sending a one-time password via SMS, making the sign-in flow more seamless.
  • AGORA PULSE  |  THURSDAY, DECEMBER 15, 2016
    [SMS] Top 5 Social Media Apps that All Marketers Need
    Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ? We live in an increasingly-mobile world. Marketers are attached to their mobile devices and finding new ways to access information on-the-go, especially through social media apps. Whether you’re communicating with customers, your internal team, or broadcasting content or video through your social media channels, there are many options when it comes to social media apps.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 8, 2016
    [SMS] A Few Fresh New Ways of Looking at Digital Marketing
    Known: Reads SMS message, clicks on email, receives push notifications. I’m at the Argyle 2016 Leadership in Digital Marketing conference right now. This conference features speakers from Sallie Mae, Oracle, Dunkin’ Brands, State Street, Citizens Financial Group…the list goes on. Sophisticated digital marketers from a wide range of organizations are here to consume actionable content.
  • RAZOR SOCIAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [SMS] How advanced marketing automation tactics can increase sales
    SALESmanago’s), you could start tracking behavior within the app and then generate personalised messages based on this behavior (in-app messages, SMS, emails etc). When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 8, 2016
    [SMS] Facebook Open-Sources Community Cellular Manager
    They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying: CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services.
  • AGORA PULSE  |  TUESDAY, NOVEMBER 8, 2016
    [SMS] Will Your Business Sell on Facebook this Holiday Season?
    SMS marketing. Halloween, Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s time to sell on Facebook! The stats are in and social selling is killing traditional methods like cold calling and flyers. 72.6%
  • AGORA PULSE  |  TUESDAY, OCTOBER 25, 2016
    [SMS] This Digital Agency Saves Hours Each Week Using Agorapulse
    Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across social channels.
  • SIMPLY MEASURED  |  MONDAY, OCTOBER 17, 2016
    [SMS] The Beginner’s Guide to Social Attribution
    Examples: A wife might share her desired holiday gift with her husband via SMS. If you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, AUGUST 17, 2016
    [SMS] Facebook: No SMS Charges for Account Kit Until August 2018
    Facebook announced that developers using its Account Kit , initially introduced at F8 in April, will not be subject to SMS charges until August 2018. Software engineer Calvin Mak said in a blog post that when August 2018 rolls around, standard SMS rates will apply for apps with more than 100,000 confirmation messages per month, adding that FbStart apps will be permanently exempt.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 28, 2016
    [SMS] The Future of Social Media Is Mobile. Are You Ready?
    Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps. There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 20, 2016
    [SMS] Monday Roundup: Smart Integrated Communications
    SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JUNE 14, 2016
    [SMS] Android Facebook Messenger Users Can Send, Receive SMS Messages
    Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji and location sharing. Select “SMS” from the list. Turn on “Default SMS app.” All messages are sent and received via SMS.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 9, 2016
    [SMS] 3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
    It can come from SMS t ext messaging. A daughter might share her desired holiday gift with her mother via SMS. Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! I want to share them with you. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [SMS] How Has e-Commerce Affected The Way We Market Products?
    Some people still use their device primarily as a direct communications tool, sending SMS messages, checking emails and yes, even having a phone conversation on it. How Has e-Commerce Affected The Way We Market Products? E-commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era.
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [SMS] SMS Marketing: a Grossly Underrated Marketing Tactic
    Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bulmers Irish Cider increased sales by 50% and achieved a jaw-dropping 73% conversion rate by combining SMS with geofence. And a 73% conversion rate for SMS… I mean, come on! Plan Your SMS Campaign.
  • MINDJUMPERS  |  THURSDAY, MAY 26, 2016
    [SMS] Snapchat – Proof That Simplicity & Authenticity Wins
    Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it.
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [SMS] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter?
  • SOCIALTIMES TWITTER  |  MONDAY, MAY 16, 2016
    [SMS] Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
    Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks.
  • UNMETRIC  |  TUESDAY, MAY 10, 2016
    [SMS] The Untapped Potential Of Emojis And Their Role In Social Media Marketing
    Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 18, 2016
    [SMS] 7 Tips to Leverage the Power of SMS Marketing
    Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY. Calls-to-action increase customer engagement with your SMS marketing texts.
  • SOCIALMEDIA.BIZ  |  FRIDAY, MARCH 4, 2016
    [SMS] Advice for startups: Focus on your super-fans
    Communicate with them through SMS, email, Twitter, FB, push notifications. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates. Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 18, 2016
    [SMS] Top Tools for Mobile Marketing
    TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations.
  • REBEKAH RADICE  |  MONDAY, FEBRUARY 1, 2016
    [SMS] How to Grow Your Blog (the Right Way)
    Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. Starting a business blog isn’t easy. But growing one? That is even harder. From content to promotion, creating a blog that gets noticed takes time. But here’s the good news.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 30, 2015
    [SMS] 105 Ideas to Add to Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really!
  • KIKOLANI  |  TUESDAY, DECEMBER 29, 2015
    [SMS] 5 Tips to Land Quality Press Links Using HARO
    This tool will send an SMS text message to your phone whenever an email comes in that mentions specific keywords you choose. A great way of getting quality links is by using the HARO platform. This is short for “Help a Reporter Out” and it has been around for years now, but some experts don’t know what it is or how it works. Even if they do, they may not be using the platform as well as they could.
  • KIKOLANI  |  THURSDAY, DECEMBER 24, 2015
    [SMS] 19 productivity and time management apps for 2016
    The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. You know what they say, ‘time is money’. And, rightly so! Productivity and time management go hand in hand. While you cannot buy time, you sure can buy tools to better manage it and use it in the most productive manner.
  • SOCIALFISH  |  THURSDAY, OCTOBER 22, 2015
    [SMS] Social Media for NonProfits: Not Strictly Unprofitable
    This is considerably cheaper than other promotional activities like sending out flyers, SMS etc. We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [SMS] 49 Tactics to Atomize Your Content Marketing
    SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 15, 2015
    [SMS] 105 Types of Content to Fill Up Your Editorial Calendar
    Texts, Short Message Service (SMS), Web Push, and Push Notifications. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 27, 2015
    [SMS] 6 Ways to Stay Ahead of What the World Thinks
    SMS/MMS. Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Then came the web. And email.
  • SOCIALFISH  |  MONDAY, AUGUST 17, 2015
    [SMS] Is the Financial Services Industry Poised for Market Disruption?
    Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile. As time went on, your relationship with your bank grew: when you needed to add a checking account… when you needed a student loan… when you were buying your first house.
  • SHIFT DIGITAL  |  MONDAY, JULY 6, 2015
    [SMS] Social Media Comment Trolls and How to Deal With Them
    Marketing Tips Social Media Social Media Mistakes Digital Marketing company seo Smart Businesses Respond to Facebook Comments SMS Marketing social media mistakesSocial media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. A recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse with emerging social media.
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, JUNE 25, 2015
    [SMS] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?:
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JUNE 11, 2015
    [SMS] 17 Productivity Tools for the Ultimate Business Gain
    Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Here’s what my messages to my phone look like — I am constantly bombarded by popups so I don’t usually miss anything: See the other two options next to Notifications, Push and SMS? “SMS” lets you send SMS messages from your phone to a desired contact. (It
  • DEVUMI  |  THURSDAY, MAY 21, 2015
    [SMS] Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE
    You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. The trade off may be some integration issues as you won’t have that separate website for smartphones with pop-ups for SMS campaigns – but even then a talented developer can reach a work around. Different people have different tolerances and needs for SMS marketing.
  • CONVINCE & CONVERT  |  MONDAY, MAY 4, 2015
    [SMS] Why Twitter is Trying to Turn Itself Into Facebook
    SMS was the original way to tweet, and the SMS limitation was 140. But nowadays, fewer and fewer users are using SMS to tweet, so why not increase the limit? Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant.
  • SOCIALFISH  |  MONDAY, MAY 4, 2015
    [SMS] Why and How You Should Get Proactive About Customer Service
    Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 10, 2015
    [SMS] How to Choose the Best Mobile Strategy for Your Business
    If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.”
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [SMS] ICYMI – Layout, Periscope and Facebook F8 Conference
    Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets.
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [SMS] Direct marketing is dead. Long live direct marketing!
    This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [SMS] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    Granted media activities include email marketing, SMS/MMS marketing, and organic search. Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [SMS] 7 Powerful Tips for a Winning Twitter Sales Strategy
    Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Your customers can subscribe to free SMS updates by sending ‘Follow @YourUsername’ in SMS to 40404 (this code is different for every country, here’s the list ). Whenever you Tweet, your subscribers will get it as an SMS.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 12, 2014
    [SMS] SendinBlue Review – Small Business Pricing with Enterprise Features
    SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [SMS] The Changing Customer Service - Social Media
    If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, AUGUST 18, 2014
    [SMS] Facebook’s Messenger App: What You Need To Know
    One permission says that Facebook may edit, receive, read, and send SMS messages. In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 13, 2014
    [SMS] What You Need to Know Before You Install Facebook’s Messenger App
    Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon theyll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app.
  • WAXING UNLYRICAL  |  MONDAY, JULY 14, 2014
    [SMS] Monday Roundup: Campaigns
    Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 .
  • LAUREL PAPWORTH  |  WEDNESDAY, JULY 9, 2014
    [SMS] Stopping Event Spam with Google Plus Hangouts
    You have to do this for EACH calendar you connect to Google Plus if you are being pinged with emails and SMS messages. When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar. This is linked to your Gmail account and you can get there through calendar.google.com.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 25, 2014
    [SMS] Everything You Need to Know to Run a Successful SMS Marketing Campaign
    Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 19, 2014
    [SMS] World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games
    Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S.
  • IDACONCPTS  |  WEDNESDAY, JUNE 4, 2014
    [SMS] Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
    In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast.
  • BILL HARTZER  |  FRIDAY, MAY 23, 2014
    [SMS] Reports of Websites Going Down for Lack of ICANN Email Verification
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [SMS] 5 Ways to Increase Mobile Conversion Rates
    Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.
  • TWIST IMAGE  |  MONDAY, APRIL 7, 2014
    [SMS] CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #26
    Montreal Children''s Hospital uses SMS and more to curb wait times. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
  • KOKA SEXTON  |  FRIDAY, MARCH 21, 2014
    [SMS] MyFirstTweet – A Very Telling Story
    It’s been wonderful to watch a once simple SMS communication app turn into a behemoth of the landscape. Happy 8th birthday Twitter ! I remember you when you were so little, still trying to find your place in the sea of social media and look at you now. I am a huge fan and advocate. Today for their birthday Twitter launched their #FirstTweet site so members could discover their first Tweet. Of course I couldn’t resist and what I saw put a big smile on my face.
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard
    In a blog post about the acquisition, Facebook also noted that WhatsApp’s messaging volume approaches the SMS volume of the entire global telecom industry. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Optimize Your AdWords Campaigns
    Send SMS. I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck.
  • BILL HARTZER  |  MONDAY, FEBRUARY 10, 2014
    [SMS] 3000 Year Old Marketing Techniques
    And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service. SMS Marketing Allows Instant Communication. But SMS messaging is about as close to being instantaneous this side of traveling faster than the speed of light.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, JANUARY 31, 2014
    [SMS] How To Spread Your Facebook Page URL And Twitter Handle - Social Media
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [SMS] Mobile apps are a waste of time for associations.
    According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 [Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think?
  • SOCIALFISH  |  WEDNESDAY, JANUARY 22, 2014
    [SMS] [Case Study] Have you crossed the mobile threshold?
    A data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 8, 2014
    [SMS] The Surprising Places Marketers Plan to Increase Budgets in 2014
    The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising. Marketers are evidently enthusiastic heading into 2014… about everything.
  • BILL HARTZER  |  MONDAY, DECEMBER 16, 2013
    [SMS] Why Your Business Needs an SMS Strategy
    With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. In today’s highly connected world almost every consumer has some kind of mobile device which will receive SMS communications.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 11, 2013
    [SMS] Will India See a Rise in Digital PR?
    Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar via Flickr, CC 3.0.
  • SHERRILYNNE STARKIE  |  SATURDAY, NOVEMBER 9, 2013
    [SMS] Improvements to Google+
    For the first time Google+ Hangouts, which I use quite a lot, support both location sharing and SMS. It now allows users to send location maps and to send and receive SMS without having to switch applications. for Android is out with SMS and MMS support, animated GIFs, location and status sharing. Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing.
  • SOCMED SEAN  |  FRIDAY, AUGUST 2, 2013
    [SMS] [COMIC] The Complexity Of Social Media Communications
    It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 1, 2013
    [SMS] Get Ready For The Mobile Marketing Explosion
    Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. Mobile Marketing for Small Business mobile marketing QR codes responsive web design SMS texting Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since 2012.
  • JANET FOUTS  |  MONDAY, JULY 1, 2013
    [SMS] Google Hangouts just get better and better
    Invite people to chat via SMS If you get a message while the app is running the in-app alert will sound a tone so you don’t miss it. When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. The video would get “stuck” on a single person talking during filming and we got to watch her reactions to the entire show but never saw the person speaking. It crashed at the drop of a feather.
  • BILL HARTZER  |  SUNDAY, JUNE 30, 2013
    [SMS] New ICANN Regulations Require Domains to be Verified by Email or Phone
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail.
  • PUZZLE MARKETER  |  FRIDAY, JUNE 14, 2013
    [SMS] How to Improve Email Deliverability [Infographic]
    Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to understand both.
  • ENGAGING BRAND  |  THURSDAY, JUNE 13, 2013
    [SMS] The Digital Marketing Streams Of 2013
    Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing. This is a guest post from Matt Baglia who is the CEO of SlickText.com - a leader in the SMS marketing industry - who I am interviewing on The Engaging Brand podcast in the next fortnight.
  • ENGAGING BRAND  |  TUESDAY, MAY 21, 2013
    [SMS] SMS Marketing in Business Statistics
    I have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing marketing in business digital marketing social media marketing mobile marketing slicktext sms marketing Marketing in business has grown in complexity - not in terms of the aim but in the array of choices of how we reach the customer.
  • STAY N' ALIVE  |  SUNDAY, MAY 19, 2013
    [SMS] Want Facial Recognition With Google Glass? Use Google+
    Enable that and even set it to send you an SMS when it happens. In case you haven''t been reading Facebook or Google+ lately, I got my Google Glass Explorer Edition this past week. You can expect me to share much more of my experiences here as I learn about it. One of the most frequently asked feature requests I see surrounding Google Glass is that it would be awesome if it had some sort of facial recognition included.
  • THE SOCIAL MEDIA INCUBATOR  |  FRIDAY, MAY 10, 2013
    [SMS] Why Mobile Search Is Important
    SMS, or texting. One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones.
  • KIKOLANI  |  MONDAY, APRIL 15, 2013
    [SMS] How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
    Confirmation Code SMS (Text Message) Issues. SMS/text messaging. Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit.
  • UNSPOKEN  |  FRIDAY, FEBRUARY 1, 2013
    [SMS] The Best Cloud Computing Apps
    It helps you manage tasks whilst reminding you of every appointment you ever forgot, via email, instant message or SMS. Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [SMS] 9 Reasons QR Codes are Bad for Your Brand
    2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds.
  • IDACONCPTS  |  SUNDAY, JANUARY 27, 2013
    [SMS] 4 Translation Apps for iPhones
    Your translations can be emailed, SMS-ed or shared via social media. The vexing lack of communication brought upon mankind since that Babel thing is nearly solved. The creative developers that bring you the following iPhone apps are leading the way. With today’s technology bringing the world together in new unprecedented ways, a good translator is fast becoming not an option but a necessity.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [SMS] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. It’s not that face to face interaction with customers is unimportant.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 13, 2012
    [SMS] Don’t Let Thumbs Dominate Mobile Marketing
    Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. Enemies that are here with us now… AS WE SPEAK!
  • THE REALTIME REPORT  |  THURSDAY, NOVEMBER 8, 2012
    [SMS] “Digitally Mature” Companies Make More Money
    Examples include companies like Caesars Entertainment, which is creating mobile apps that leverage its excellence in customer data to create SMS-based check-in services; Volvo, which created apps that allow drivers to unlock their cars from their smartphones; and Nike, which leveraged its strong commitment to social to crate Nike+, which allows customers to monitor and share their workouts online.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 7, 2012
    [SMS] CheatSheet: 4 Mobile Ad Platforms That Work
    Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile.
  • FIREBELLY  |  MONDAY, OCTOBER 29, 2012
    [SMS] Hurricane Sandy & Social Media: 5 Must-Reads
    By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [SMS] 5 Tips for a Fantastic Marketing Conference
    Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 20, 2012
    [SMS] 3 Ways Push Notifications Bring You Business
    But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. A push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 17, 2012
    [SMS] What Is Mobile Marketing?
    The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting. This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing?
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