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Does Good Content Matter Anymore?

Direct Marketing Observations

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content. There’s an ulterior motive happening here. These folks are trying to appease the almighty search engines.

Content 220
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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Do not sign your business up if you are not going to use your smart phone. A huge factor to note with YouTube is that (1) it’s the second largest search engine after Google (not Yahoo or Bing!). It enables users to apply a variety of filters to pictures with a simple press of a button. I will cover these in a seperate blog.

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The Conundrum of Content

Direct Marketing Observations

Pretty soon, (in five years) everyone will have a smart phone AND a tablet device. It’s not like there’s this rhythmic beat to the content that’s created and the content that is consumed. The desktop as we know it, will be dead soon. Which means what? Multiply the ability to consume what is created times two.

Content 207
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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Developments in mobile technology such as the iPhone and other web-enabled smart phones have propelled this growth. Local business listings in directories such as Yahoo, Google, and others. A recent study by Pew Internet showed that 47% of American adults use their smartphone or tablet device to obtain local news or information.

Mobile 107
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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). Answers Yahoo! It’s going to be their big coming out party on the social media front!

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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Before Siteminis developed this distinctive mobile-optimized solution to ecommerce, companies had to use a complex integration strategy to deploy multiple mobile sites, each designed and seen differently over different wireless carrier networks and phone Internet browser platforms. Add this to Mister Wong. Share this on Mixx. Tweet This!

Mobile 137
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Social Sharing – Getting News Content Right in 2011

Proactive Report

Tip: Since Google News and Yahoo News only index around 70 characters in the headline of a release, aim for that length and you will be good to go in Twitter too. Most news sites are featuring videos on their news stories and as news content is consumed on smart phones, iPads and tablets, the need for more visual material will grow.

News 95